Ideas Spread Like the Moon Landing

This article delves into the power of ideas and how they spread like the excitement of the moon landing. The author, Seth Godin, argues that true marketing is about creating something remarkable, something worth talking about, rather than just shouting and hyping.

• The author uses the example of GOODBIDS, a platform that allows nonprofits to host auctions. They leverage their existing donor base to spread the word about their auctions, making it a more personal and relevant experience for supporters.
• The author explains that when people are excited about something, they naturally share it with others. This creates a ripple effect, spreading the idea horizontally rather than from the top down.

The Power of Remarkable Ideas

The author emphasizes that "ideas that spread win." This means creating something that people find valuable, interesting, or even just fun. By focusing on quality and relevance, you can achieve viral marketing without relying on traditional methods like PR firms or paid advertising.

• This concept is exemplified by GOODBIDS, where users are sharing auctions with tens of thousands of people simply because they want to.
• This organic sharing is a powerful testament to the power of creating something truly remarkable and engaging.

GOODBIDS: A Platform for Remarkable Auctions

GOODBIDS is a platform designed to make sharing and promoting auctions easier. It's built upon the idea of creating remarkable experiences and leveraging the power of word-of-mouth marketing.

• The article highlights several intriguing auctions currently running on GOODBIDS, including a NASA Apollo 11 shoulder patch, a chance to have Simon Sinek and Seth Godin on your podcast, and a hand-signed New York Giants helmet.
• These auctions are examples of items that are both unique and appealing to a specific audience, making them more likely to be shared.

Learn From the Marketing of the Moon Landing

The author draws a compelling connection between the marketing of the moon landing and the power of ideas that spread. He notes that the space race was a remarkable achievement that captivated the world's attention, and that its success was not solely due to traditional marketing methods.

• The author encourages readers to consider how the moon landing was promoted. It was about more than just press releases and television commercials.
• It was about creating something truly extraordinary that people wanted to share with their friends and family.

The Power of "Ideas that Spread"

The author concludes by emphasizing the importance of creating ideas that spread. He argues that in today's digital age, traditional marketing strategies are no longer as effective. Instead, we need to focus on building relationships, creating valuable content, and providing unique experiences that people want to share.

• He encourages readers to think about what makes their own work remarkable and how they can leverage the power of word-of-mouth marketing.
• The author suggests that by focusing on creating ideas that spread, we can achieve greater impact and success in our endeavors.

The Value of Collaboration

The article highlights the importance of collaboration in spreading ideas. The author mentions the success of the moon landing as a testament to the power of working together towards a common goal. This theme is also present in the current GOODBIDS auctions, where various organizations and individuals are collaborating to raise funds and awareness for their causes.

• By working together, we can create something truly remarkable that captures the imagination and inspires others to participate.
• The article reminds us that even in the digital age, the power of human connection and collaboration remains a crucial factor in spreading ideas and making a positive impact on the world.

Sharing Ideas: A Powerful Tool

The author advocates for the power of sharing ideas and the impact it can have on spreading awareness and driving change. He emphasizes the importance of creating something that people are excited to share, using examples like the GOODBIDS auctions and the moon landing.

• The article suggests that by focusing on creating remarkable experiences and providing value to our audiences, we can harness the power of word-of-mouth marketing and create a positive ripple effect in the world.
• The article encourages readers to embrace the power of "ideas that spread" and to find ways to contribute to the movement of sharing valuable and inspiring content.

The Future of Marketing

The article concludes by suggesting that the future of marketing lies in creating experiences that people want to share. This means shifting away from traditional methods like advertising and focusing on building relationships and providing value to our audiences.

• The author encourages readers to embrace the power of word-of-mouth marketing and to find ways to create content that is both remarkable and shareable.
• The article suggests that by embracing the power of "ideas that spread," we can achieve greater impact and success in our endeavors.