The early 2010s saw influencers rise to fame by creating entertaining content, building massive audiences, and monetizing through brand deals, sponsorships, and merch. While some influencers, like David Dobrik, successfully transitioned to more sustainable monetization models, many struggled.
The traditional influencer model, heavily reliant on entertainment-based content, has inherent flaws.
The new value creator business model focuses on a more sustainable approach to influencer monetization, emphasizing education-based content, audience engagement, and owned products.
Education-based content goes beyond fleeting entertainment, providing valuable information and insights that resonate with your audience. It focuses on a specific person, problem, and purpose.
Having a massive following doesn't guarantee sales. It's crucial to nurture your audience, building a strong relationship that fosters deep engagement.
Digital products and services offer a sustainable path to influencer monetization. You own the product and the sales process, allowing you to iterate and create a unique customer experience.
The creator economy is expected to grow significantly in the coming years. By adopting a sustainable business model, creators have the opportunity to build profitable and fulfilling careers.
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