Rob Manfred, the MLB Commissioner, discussed the league's plans for growth and expansion during the CNBC x Boardroom's Game Plan sports business event. He emphasized the importance of adopting a more national strategy to broaden the reach of the mlb and attract a wider audience.
The MLB has been affected by the bankruptcy restructuring of Diamond Sports, the largest owner of regional sports networks. This development has prompted some teams to part ways with regional networks and partner with the MLB directly for game production and broadcasting.
The panelists, including former MLB greats CC Sabathia and Albert Pujols, emphasized the significance of star power in the mlb. They acknowledged the league's existing stars like Aaron Judge, Shohei Ohtani, and Juan Soto but highlighted the need to create and market star starting pitchers more effectively.
The MLB has implemented various rule changes in recent years to enhance the game's pace and excitement. These include limits on pickoffs, larger bases, and restrictions on defensive shifts, leading to an increase in stolen bases and more athletic plays.
The panelists discussed the importance of diversifying the mlb's audience and player base. The league officially recognized statistics from the Negro Leagues this year and plans to increase efforts in underserved communities to attract a more diverse demographic of players and fans.
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