Leaders in Fintech Awards 2024: Celebrating Innovation in the Middle East

Held on September 11, 2024, at the Al Habtoor Palace, the Leaders in Fintech Awards 2024 recognized the individuals and enterprises driving the future of the Middle East's fintech landscape.

• The event, organized by Entrepreneur Middle East, acknowledged the remarkable strides being made by pioneering financial institutions, digital banking innovators, and cutting-edge fintech startups in the Middle East.

A Celebration of Middle East's Fintech Excellence

The awards ceremony highlighted the dynamism and growth of the Middle East's fintech industry. A total of 17 awards were presented, showcasing the diverse range of solutions and ideas shaping the region's financial technology ecosystem.

• The awards recognized achievements in various categories, including best trading platform, innovative banking product, investment company of the year, mobile app, AI-driven solutions, payment solutions, digital bank, blockchain innovation, and more.
• The event served as a platform to celebrate the achievements of companies and individuals who are transforming the way people manage their money, invest, and interact with financial services in the Middle East.

The Growth of Middle East's Fintech Industry

The Leaders in Fintech Awards 2024 provided a snapshot of the thriving fintech market in the Middle East. According to Mordor Intelligence, the MENA fintech market size is estimated at US$1.51 billion in 2024, and is expected to grow to $2.4 billion by 2029 at a compound annual growth rate of 9.71%.

• This growth is fueled by factors such as increased smartphone penetration, a young and tech-savvy population, and government initiatives to promote financial inclusion and innovation.
• The awards event highlighted how fintech is playing a crucial role in transforming the financial landscape of the Middle East and making financial services more accessible, efficient, and user-friendly.

Key Players in Middle East's Fintech Revolution

The Leaders in Fintech Awards 2024 recognized the leading players in the Middle East's fintech ecosystem. Here are some of the winners:

• Best Trading Platform: EFG Hermes ONE
• Innovative Banking Product of the Year: MASHREQ Neo Next
• Investment Company of the Year: Century Financial
• Mobile App of the Year: Al Ramz
• AI-Driven Solution of the Year: Nybl
• Payment Solution of the Year: Ziina
• Digital Bank of the Year: LIV
• Best Blockchain Innovation: Tectum Softnote
• Best Enterprise Solution: SAP
• Expense Management Solution of the Year: Pemo
• Fintech Investor of the Year: Impact46
• Consultant of the Year: The Consultation Center
• Ecosystem Enabler of the Year: Shorooq Partners
• Wealth Management Platform of the Year: Emirates NBD
• Startup of the Year: ABHI
• Fintech Company of the Year: Foodics
• Fintech Leader of the Year: Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East, and Africa, Mastercard

The Future of Fintech in the Middle East

The Leaders in Fintech Awards 2024 demonstrated that the Middle East's fintech industry is poised for continued growth and innovation. The region's strong economic performance, forward-looking government policies, and increasing adoption of digital technologies are creating a favorable environment for the growth of fintech companies.

• The awards highlighted how fintech is revolutionizing financial services, making them more accessible, affordable, and innovative for individuals and businesses in the Middle East.
• The event served as a platform to connect fintech leaders, investors, and stakeholders, fostering collaboration and innovation in the region's fintech ecosystem.