Summary of How to become successful as an expat in a foreign country | Entrepreneur

  • entrepreneur.com
  • Article
  • Summarized Content

    Epasero Group's Journey to Mexico

    Epasero Group, a series of technology solution companies based in Dubai, Cyprus, and Mexico, faced the challenge of expanding its business internationally. While establishing success in their home country is difficult, adapting those achievements to a new market presents an entirely different set of challenges. This is particularly true in a country like Mexico, where an entrepreneur lacks a familiar audience, a safety net, and the luxury of learning from mistakes at a lower cost. Elad Moshe Dror, the founder of Epasero Group, faced these challenges head-on, demonstrating the potential for thriving in a new market by understanding the cultural nuances and adapting to the specific needs of the local market.

    • Elad Dror, a Dubai-based entrepreneur, was eager to broaden his business horizons and saw potential in the Mexican market. However, he recognized that success wouldn't be achieved through a simple replication of his existing business model.
    • Elad recognized that the Mexican cosmetics industry faced unique challenges in the wake of the COVID-19 pandemic, with traditional sales methods disrupted by the shift to online interactions.
    • He understood the importance of cultural sensitivity and adapting to the specific circumstances of the moment, recognizing that a one-size-fits-all approach wouldn't work in the Mexican market.

    Navigating the Mexican Market: Epasero's Approach

    Elad's experience working in the United States during his youth instilled in him a strong work ethic and a drive for success that he carries with him today. These values, coupled with his understanding of the challenges and opportunities of expanding internationally, informed his approach to Epasero's expansion into Mexico.

    • Instead of retreating from the challenges presented by the pandemic, Elad identified an opportunity within the crisis.
    • He recognized the need for a shift in strategy and leveraged technology to adapt Epasero's CRM system to lead generation, enabling the cosmetics industry to continue reaching customers and clients without physical interaction.
    • This innovative approach, tailored specifically to the Mexican market, demonstrated the importance of understanding the local culture and adapting to the unique circumstances of the moment.

    The Value of Local Ties in Mexico

    Epasero Group's success in Mexico is a testament to the value of understanding and engaging with the local community. Elad recognized the importance of establishing a strong connection with their employees, recognizing that a sense of belonging and shared values would contribute to their success in the market. He found that by integrating with the community, Epasero Group would gain access to a workforce that understood the local market dynamics and could contribute to the company's growth.

    • Elad emphasized the importance of building strong local ties, realizing that understanding the community is essential for success in a foreign country.
    • He believed that by fostering relationships with employees who understood the values and needs of the Mexican market, Epasero Group could more effectively serve their clients.
    • Elad's approach highlights the importance of cultural sensitivity and building relationships with local communities for businesses looking to expand internationally.

    Epasero Technologies: Driving Innovation

    Epasero Technologies, a subsidiary of Epasero Group, develops software for various verticals, focusing on digital marketing allocation, analysis, analytics, and traffic automation for websites. They have created a CRM specifically designed for the beauty industry, bridging the gap between online lead generation and offline clinic services. This CRM helps beauty clinics efficiently manage their customer interactions and drive business growth.

    • Epasero Technologies' CRM solution is a prime example of how technology can be leveraged to address the specific needs of a particular industry, in this case, the beauty industry.
    • By combining online and offline strategies, Epasero Technologies' CRM enables beauty clinics to reach a wider audience and enhance their customer experience.
    • The company's focus on innovation and its ability to adapt to the evolving needs of the market are key factors contributing to its success.

    Epasero Group's Future: Expanding Global Impact

    Elad Moshe Dror's leadership and vision have guided Epasero Group to become a successful global technology solution provider. The company's journey from Dubai to Mexico is a testament to the potential for growth and success when businesses are willing to understand and adapt to the unique characteristics of new markets. Looking to the future, Epasero Group is working on exciting startups in the finance, insurance, and travel industries, expanding its global reach and impact.

    • Epasero Group's expansion into Mexico is a prime example of how businesses can successfully navigate the challenges of international expansion.
    • Elad Moshe Dror's leadership and understanding of cultural nuances are key factors contributing to the company's success.
    • Epasero Group's commitment to innovation and its ability to adapt to the needs of different markets position it for continued growth and success in the future.

    Ask anything...

    Sign Up Free to ask questions about anything you want to learn.