The Message of a Cathedral

The article posits a compelling argument against settling for merely functional spaces. Instead, it champions the creation of "cathedrals," which serve not only a practical purpose but also a symbolic one, conveying a deeper message to various stakeholders.

• The author contends that while a simple, utilitarian structure may suffice for basic needs, it lacks the power of a grand, enduring building.
• A cathedral, in this context, is not simply a physical structure but a representation of values, aspirations, and commitment.

Beyond Functionality: The Deeper Message

The article underscores the importance of considering the message conveyed by a building. It argues that structures can act as powerful symbols, communicating crucial information about an organization's values and ambitions.

• The "message" of a cathedral extends beyond its practical use, encompassing elements like longevity, status, and commitment.
• A cathedral signals to the membership the organization's commitment to the long-term vision and its dedication to enduring values.

Communicating to the Membership

The article explores how a cathedral-like building can effectively communicate with the organization's membership.

• A grand structure signifies a level of commitment and stability that fosters trust and loyalty among members.
• This "message" reinforces the organization's status and distinguishes it as a significant force in its domain.

Signaling to the Local Government

The author highlights the strategic value of a cathedral-like building in conveying the organization's influence and resources to local authorities.

• The presence of a substantial, well-maintained structure demonstrates the organization's financial resources and its ability to invest in its future.
• This "message" asserts the organization's significance and establishes its presence as a force to be reckoned with in the community.

Attracting New Participants

The article points out the potential of a cathedral-like building to attract new individuals to the organization.

• A visually striking and impressive structure can act as a beacon, drawing in those seeking to participate in a dynamic and forward-looking enterprise.
• This "message" exudes an aura of success and attracts those who are drawn to the organization's vision and values.

Beyond the Ordinary: The Value of the Exceptional

The article urges a shift away from the pursuit of merely functional solutions. It champions the pursuit of extraordinary structures that hold symbolic meaning and resonate with the values of the organization.

• The creation of a cathedral-like building is a commitment to quality and excellence, a departure from the race to the bottom that often characterizes utilitarian design.
• This "message" represents the organization's willingness to invest in something lasting and meaningful that transcends the immediate need.

The Legacy of a Cathedral

The article concludes by emphasizing the lasting impact of building a cathedral-like structure.

• While such endeavors require significant resources and time, the rewards can be substantial, creating a legacy that echoes through generations.
• A cathedral is not simply a building; it is a tangible manifestation of an organization's aspirations, values, and commitment, leaving an indelible mark on the community and inspiring generations to come.