The article challenges the common misconception that "network effects" guarantee a product's success. Instead, it emphasizes that achieving a sustainable market presence requires a deeper understanding of the nuances and phases involved in building a successful networked product.
The article introduces the concept of an "atomic network," a stable and self-growing network that forms the foundation for sustainable growth. This concept transcends traditional product-market fit and emphasizes the importance of finding the right balance within the network itself.
The article introduces the crucial concept of the "hard side of the network," the group of users who contribute disproportionately to the network's value and hold significant power.
The article addresses the common dilemma of determining which side of a networked market (demand or supply) is more important. It emphasizes the importance of identifying the "hard side" of the market, as this side significantly impacts network growth.
The article underscores the significance of a compelling product proposition in establishing a successful networked market. Even within the unique context of networked products, a strong product remains crucial for achieving network growth.
The article concludes by emphasizing the importance of striking a balance between network growth and maintaining the core value of the product. This balance is crucial throughout the various stages of a networked product's development.
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