LinkedIn's New Audio Events: GaryVee's First Take

Gary Vaynerchuk, also known as GaryVee, recently hosted a 15-minute LinkedIn Audio Events AMA to test out the new feature. He's a long-time advocate of audio content and sees this as a valuable addition to the LinkedIn platform.

• He believes it's a good product that's still in its early stages, but has the potential to be very successful.
• The new feature allows users to host live Q&A sessions, interview experts, and create a virtual space for discussions.
• In his first 15-minute AMA, he attracted 500 participants without significant promotion, proving the power of audio and voice.

The Evolution of LinkedIn as a Content Platform

While LinkedIn started as a job searching platform, it has transitioned into a hub for content creation and consumption. GaryVee calls it "The Business Facebook" due to its high organic reach.

Setting up a LinkedIn Audio Event

Creating a LinkedIn Audio Event is straightforward and similar to creating a regular event on the platform.

• Go to the "Create an event" page.
• Select "LinkedIn Audio event" from the event format dropdown.
• Fill in the required fields and publish your event.

Going Live and Managing the Room

When it's time for your event, you'll find a "Join" button. You'll enter a testing room where you'll see a "Go live" button. After clicking "Go live," attendees can join your event.

• During your event, you can invite participants to join you on stage by allowing them to "raise their hands."
• You can easily move attendees back to the audience after their interaction.

Recording your LinkedIn Audio Event

Currently, LinkedIn doesn't have a native recording function. It's recommended to use a separate phone or camera to record your audio and video. This allows you to repurpose content for other social media platforms.

Tips for Promoting Your LinkedIn Audio Event

Follow these tips to ensure your LinkedIn Audio Event is successful:

• Schedule your event 2-3 days in advance to give attendees time to prepare.
• Include details about the event's topics and special guests in the description.
• Promote your event on other social media platforms.
• Share the event on your LinkedIn profile a few hours before it starts.
• Familiarize yourself with the attendees list to tailor your content.

Benefits of LinkedIn Audio Events

LinkedIn Audio Events present several benefits for businesses and individuals looking to leverage audio content for marketing and engagement.

• Enhanced Reach: LinkedIn's high organic reach can amplify your event's visibility and attract a broader audience.
• Targeted Audience: LinkedIn's professional user base allows you to target specific industry professionals, decision-makers, and potential clients.
• Interactive Engagement: The Q&A functionality fosters direct interaction between hosts and attendees, creating a more engaging and personalized experience.
• Content Repurposing: Recording your audio events allows you to repurpose content across various social media channels, extending its reach and impact.
• Content Differentiation: LinkedIn Audio Events provide a unique and compelling format for showcasing your expertise, building relationships, and establishing thought leadership.

Conclusion

LinkedIn Audio Events offer a fresh and interactive approach to content creation and engagement on the platform. With its growing popularity and unique features, it's a valuable tool for professionals looking to expand their reach, build connections, and share their knowledge with a targeted audience. Don't miss out on this exciting opportunity to connect and engage with your audience in a new and engaging way!