The Truth About Vanity Metrics

Many people believe that getting followers, engagement, and leads on LinkedIn is difficult. However, the number of followers is not the only factor in generating leads and turning prospects into clients. It is important to have a good content strategy and engage with your audience.

• While more followers and connections lead to more views and even more followers, it doesn't guarantee that prospects will flock to you.
• Focus on creating high-quality content that will engage your audience and help you build relationships with potential clients.
• You can use LinkedIn to grow your followers, build an audience, and get leads and clients all at the same time.

Content

Phase 1: Personal Purpose

Start by creating content that is personal and authentic. Share your experiences in your field, your journey as an entrepreneur, and what you are passionate about. This will help you connect with your audience on a personal level and build trust.

• Post about your backstory, your introduction, and your personal experience in your field.
• Repeat one personal story once each month.

Phase 2: Content Strategy

When creating content, focus on the 3Cs - content, conversations, and conversions. This framework will help you structure your content to engage your audience and turn them into leads and clients.

• Post content you know and have something to talk about. You can start with general topics and then niche down later.
• Don’t overthink content strategy and create content to convert, it should only be used in later stages when your profile is more well-known.

Post Types

• Personal Stories: Share your backstory and experiences.
• Thought Leadership: Write articles about your expertise in your field.
• The Ask: Ask for action, such as opting-in to your email list or booking a call.

Don’t be afraid to repeat stories and use LinkedIn for networking before niching down. Getting to know people and building connections is more important than just trying to convert prospects.

Conversations

Phase 3: Getting Noticed

Engaging with other people’s content on LinkedIn is crucial for getting noticed and building relationships. This shows you’re active and involved in the LinkedIn community.

• Engage with other people’s content by commenting, liking, and sharing their posts.
• Reach out to people who are not your first connection and have engaged with your posts.
• Use hashtags to find posts related to your field and engage with those posts.

Use this as an opportunity to start conversations and connect with people who are in your space. This will help you build a network of followers who are interested in your content and services.

Phase 4: Leveraging Top Creators

Connecting with top creators on LinkedIn can significantly boost your visibility. They often have high engagement rates and their followers are looking for quality content.

• Identify top creators by their content, engagement, and connections.
• Credit their work in your posts and carousels by tagging them.
• This will notify them of your posts and encourage them to engage, attracting their followers to your content.

Convert

Phase 4: Email

When you are having conversations with people on LinkedIn, consider moving them to email. Email provides a more private and secure way to communicate and build relationships.

• Ask prospects if they’d be open to chatting over email instead of LinkedIn.
• Set up a newsletter with free resources and add the signup page to your LinkedIn profile.

This will help you build your email list and stay connected with your audience even if you are banned from LinkedIn.

Create Your Action Plan

The key to success on LinkedIn is consistency. Make sure to follow these steps regularly to grow your business.

• Post content at least 3 times a week.
• Request for connection with a note.
• Accept new connections with a message.
• Comment on other comments.
• Prepare free resources for prospects to opt-in.
• Leave an email opt-in link in your profile.
• Leave a call booking link in your profile.

You can also use LinkedIn to drive traffic to your website, blog, or other marketing materials. However, make sure that your content is high-quality and engaging, and that you are providing value to your audience. By following these tips, you can use LinkedIn to grow your business and reach new clients.

Take Action Now

Don’t let your goals die in conversations. Start posting consistently on LinkedIn and building relationships with your audience. You can do it!

• Post regularly on LinkedIn.
• Engage with other people’s content.
• Move conversations to email.
• Leverage top creators.
• Build your email list.
• Drive traffic to your website or other marketing materials.

Remember, the key to success on LinkedIn is to provide value to your audience and build relationships.