Apple Watch Ultra 2 and New AirPods Max Colors

At the Apple event, the company unveiled the Apple Watch Ultra 2 and introduced five new colors for the AirPods Max headphones.

• The Apple Watch Ultra 2 is the latest addition to the Apple Watch lineup.
• The AirPods Max now come in starlight, orange, purple, blue, and midnight colors.

iPhone 16 Pro and iPhone 16 Pro Max

Apple announced the iPhone 16 Pro and iPhone 16 Pro Max, its premium iPhone models with better displays and cameras than the regular iPhone 16 and iPhone 16 Plus.

• The iPhone 16 Pro has a 6.3-inch display, and the iPhone 16 Pro Max has a 6.9-inch display.
• Both models feature the thinnest bezels on any Apple product and come in white, black, natural, and desert finishes.
• The iPhone 16 Pro Max boasts the best battery life ever on an iPhone, according to Apple.

A18 Pro Chip and Generative AI

The new iPhone Pro models are powered by the A18 Pro chip, which includes a second-generation 3-nanometer transistor and a 16-core neural engine designed for generative AI workloads.

• The A18 Pro chip delivers a 17% increase in total system memory bandwidth.
• It is faster and more efficient than the A18 chip.

Improved Camera Features

The iPhone 16 Pro and Pro Max feature enhanced camera capabilities powered by the A18 Pro chip.

• A new 48-megapixel "fusion camera" can read data twice as fast.
• A 48-megapixel ultra-wide camera provides more detail in wide-angle shots.
• The 5x telephoto camera offers more detail for zoom photos.
• Video capture is now available in 4K at 120 frames per second.

Audio and Video Enhancements

Apple has made improvements to the audio and video capabilities of the iPhone 16 Pro models.

• The devices have four studio-quality microphones with reduced noise, designed for vocal and acoustic recordings.
• They support spatial audio capture.
• A new "Audio Mix" feature uses machine learning to separate background elements from speech.
• An upcoming Voice Memos update will allow layering additional tracks over previously recorded memos.

Pricing and Availability

The iPhone 16 Pro and Pro Max are now available for pre-order and will be available in stores soon.

• The iPhone 16 Pro starts at $999.
• The iPhone 16 Pro Max starts at $1,199.
• Pre-orders begin on September 15th.
• In-store sales start on September 20th.