Traction is a key factor that investors look for before making an investment. It's the evidence that a company is growing and gaining momentum in the market.
Dots refer to companies with limited data and a short track record. These companies are just starting out, and it's difficult for investors to assess their potential for success.
Entrepreneurs should proactively connect with potential investors early in their journey.
Developing a relationship with investors is crucial for entrepreneurs.
Entrepreneurs who raise money from investors who are focused on dots may face challenges in future funding rounds.
Investor due diligence is crucial for making informed investment decisions.
Investors should prioritize companies that have a proven track record of growth and success.
Traction plays a critical role in a company's success.
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