The article explores the changing landscape of the internet, where personal brands are losing their relevance. The author argues that the constant pursuit of online engagement has replaced the creation of meaningful content.
The author draws a parallel to a startup they launched in 2006, which became a black hole of the internet in Poland. The platform, similar to Twitter, fostered a culture of popularity contests among its users.
The author argues that the internet of today mirrors the dynamics of their 2006 startup, where engagement and popularity have taken precedence over meaningful content.
The article highlights the growing trend of aspiring to be an influencer, particularly among younger generations. The author expresses concern about the decline of value and quality in online content.
The author emphasizes that many followers on social media are not genuinely interested in the content or the influencer, but rather view them as a means to their own success.
The author explores the potential of longform content as a counter-trend to the dominance of shortform videos and engagement farming.
The author argues that the current system on the internet is flawed, with a focus on quick engagement rather than genuine connection and value.
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