Why Building a Brand on Instagram Matters, Even With the Rise of TikTok

Gary Vaynerchuk, a prominent social media figure, emphasizes the enduring value of building a strong brand on Instagram, regardless of emerging platforms like TikTok.

• He argues that while platforms like TikTok might fade over time, the brand value you establish on established platforms like Instagram endures.
• This enduring brand value allows you to retain your audience even as platforms evolve.
• Examples like Tila Tequila and Dane Cook, who gained significant brand recognition on MySpace, showcase the longevity of brand value.

The Importance of Organic Reach and Audience Growth

The article highlights the current high organic reach on both TikTok and LinkedIn, making them ideal for growing an audience from zero.

• People are experiencing significant views on their initial content, signifying the potential for rapid audience growth.
• This organic reach provides an opportunity to establish a presence and connect with a large audience quickly.

The 79/21 Rule for Balanced Social Media Strategy

Vaynerchuk advocates for the "79/21" rule, where 79% of your effort is focused on platforms that deliver the most value, while 21% is allocated to exploring and building on emerging platforms.

• Currently, Instagram holds the majority of his focus (79%), while he dedicates 21% to exploring platforms like LinkedIn and TikTok.
• This balanced approach allows you to leverage established platforms while exploring emerging ones, ensuring you're prepared for future shifts.

Instagram's Enduring Value: Learning and Transition

Despite the emergence of new platforms, the learning gained on Instagram remains relevant and valuable. This learning can be applied to future platforms, ensuring a smooth transition.

• Vaynerchuk's experience on SocialCam and DailyBooth demonstrates the transferability of skills learned on previous platforms.
• The fundamentals of creating engaging content, understanding audience dynamics, and leveraging platform features remain consistent, allowing you to apply your Instagram expertise to future platforms.

Utilizing Instagram for Business and Content Creation

Instagram offers a powerful platform for building a business and creating engaging content. Its diverse features and active user base provide ample opportunities for growth and engagement.

• Instagram's visual focus allows you to showcase your brand, products, and services in a visually appealing manner.
• The platform's features, including Reels, Stories, and Live, enable you to create diverse content that caters to various audience preferences.
• Instagram's extensive marketing tools allow you to reach targeted audiences and promote your business effectively.

The Importance of Building a Brand on Instagram for Long-Term Success

While it's essential to be aware of emerging platforms, building a strong brand on Instagram remains crucial for long-term success. It provides a foundation for audience growth, brand recognition, and future transitions.

• By investing time and effort in establishing a presence on Instagram, you're laying the groundwork for lasting success in the ever-evolving social media landscape.
• This approach allows you to leverage the power of established platforms while staying adaptable to new opportunities, ensuring your brand remains relevant and engaging.