Memes as a Language: Gary Vaynerchuk's Perspective

Gary Vaynerchuk believes that memes are a powerful form of communication, a modern language. He encourages embracing this new language and utilizing it effectively. He emphasizes the importance of understanding and leveraging current trends on platforms like Instagram to create engaging content.

Memes are a new form of language, a way to connect and communicate.

Embrace and utilize this language to your advantage.

Stay aware of trending memes and formats on Instagram.

Find Trending Memes on Instagram

To start creating memes, begin by identifying popular and trending memes on Instagram. Platforms like Reddit and Instagram are excellent sources for discovering what's currently trending and resonates with audiences.

Explore trending memes on Instagram and Reddit.

Identify memes that feel authentic to your brand or voice.

Utilize these trending memes to create contextual content.

Make It Your Own: Contextualizing Memes

Once you've identified a trending meme, customize it by adding labels or text that connect it to your world, your message, and your brand. This personalizes the meme and makes it more relatable to your audience.

Add labels or text to make the meme relevant to your world.

Ensure the content aligns with your voice and brand identity.

Personalize the meme to resonate with your target audience.

How to Create Memes with Your Own Pictures

This section guides you on how to create memes using your own images. This allows you to add a personal touch and create memes that are uniquely you.

Use the "instant alpha" tool in Preview (Mac) or Microsoft Paint (Windows) to isolate the portion of your picture you want to use.

Copy the isolated image and paste it onto the chosen meme template.

Adjust the image position, add text, and save your custom meme.

Utilize Meme Templates for Instagram

This section provides a selection of popular meme templates that you can use to create engaging content for your Instagram account. These templates offer ready-made formats that you can personalize with your own images, text, and message.

Utilize various meme templates to add variety to your content.

Personalize these templates with your own visuals and text.

Find inspiration for your meme ideas and formats.

Create Content at Scale: Gary Vaynerchuk's Approach

Gary Vaynerchuk advocates for creating and distributing content at scale. This involves consistently generating high-quality content, promoting it effectively, and reaching a wider audience.

Develop a strategy to create content consistently.

Promote your content across various platforms, including Instagram.