Gary Vaynerchuk's Instagram AR Filter Strategy

Gary Vaynerchuk, a prominent figure in marketing and social media, is always testing new strategies and tactics to stay relevant in the ever-evolving digital world. His team, driven by the motto "doing>talking," consistently strives to engage audiences through creative campaigns. Their recent foray into the world of Instagram AR filters is an example of their innovative approach.

Exploring the World of Instagram AR Filters

Recognizing the growing popularity and effectiveness of Instagram AR filters, the Gary Vaynerchuk team decided to commission outside creators to develop unique filters that would resonate with their audience. These filters are not just a fun way to engage with followers, but also a strategic marketing move to increase brand awareness and visibility.

Filter Collection: A Glimpse into the Gary Vaynerchuk Universe

The curated collection of Instagram AR filters reflects Gary Vaynerchuk's personality and key messages. Each filter offers a different interactive experience, allowing users to connect with the Gary Vee brand in a fresh and engaging way.

Spread Positivity Filter

Created by Ron Sheth, this filter embodies Gary Vaynerchuk's message of positivity and encouragement. The filter encourages users to share their positive experiences and uplift each other.

• Users can apply the filter to their stories and share their positive thoughts and affirmations.
• The filter fosters a sense of community and inspires users to spread positivity.

WeeklyVee Filter

Another creation by Ron Sheth, the WeeklyVee filter provides a fun and interactive way to connect with Gary Vaynerchuk's weekly content. It lets users access and share the latest Gary Vee insights and updates.

• The filter allows users to add their own "Weekly Vee" messages and share them on their stories.
• This filter strengthens the bond between Gary Vaynerchuk and his audience, creating a sense of community and shared experience.

Tea with GaryVee Filter

Designed by Aaron Veera, this filter captures the essence of Gary Vaynerchuk's famous "Tea with GaryVee" Q&A sessions. It lets users ask questions and receive virtual answers from Gary Vee himself.

• The filter allows users to submit questions and receive a virtual response from Gary Vaynerchuk.
• It fosters a sense of interaction and provides a unique way for users to engage with Gary Vee's insights.

Baby Nut Filter

Created by Roman Rolnik from Virtual Industries, this filter playfully depicts a younger version of Gary Vaynerchuk. It's a humorous and endearing way to connect with the "Gary Vee" persona.

• The filter allows users to see themselves alongside a virtual "Baby Nut," evoking a sense of nostalgia and playfulness.
• It adds a touch of humor and personality to Gary Vaynerchuk's digital presence.

Macho Man Filter

Another filter from Roman Rolnik, this filter portrays a "Macho Man" version of Gary Vaynerchuk, embodying his strong and assertive personality.

• The filter lets users add a virtual "Macho Man" persona to their stories.
• It's a bold and entertaining filter, adding a different dimension to Gary Vaynerchuk's image.

Digital GaryVee Filter

This filter by Roman Rolnik presents a digital version of Gary Vaynerchuk, emphasizing his digital presence and impact.

• Users can see themselves alongside a virtual "Digital GaryVee" avatar, representing his digital influence.
• It reinforces Gary Vaynerchuk's position as a digital leader and influencer.

GVTV Filter

This filter, designed by Roman Rolnik, provides a playful glimpse into the world of Gary Vaynerchuk's popular YouTube channel, "GVTV."

• Users can see themselves surrounded by virtual "GVTV" elements, showcasing Gary Vaynerchuk's content and channel.
• It promotes Gary Vaynerchuk's YouTube channel and encourages viewers to subscribe.

Mug Life Filter

Roman Rolnik's creation, this filter showcases a "mug life" version of Gary Vaynerchuk, highlighting his iconic image and brand.

• Users can see themselves transformed into a virtual Gary Vee mug.
• It's a playful and unique filter, promoting brand recognition and engagement.

Gratitude Filter

This filter from Roman Rolnik encourages users to practice gratitude and express their appreciation.

• Users can apply the filter to their stories and share their gratitude messages.
• It reinforces Gary Vaynerchuk's emphasis on positivity and mindfulness.

Doing>Talking Filter

Ron Sheth created this filter to highlight Gary Vaynerchuk's core message about action and execution. The filter encourages users to focus on "doing" rather than just "talking."

• Users can apply the filter to their stories and share their "doing>talking" moments.
• It motivates viewers to take action and pursue their goals.

Rick Hat Filter

Aaron Veera designed this filter, capturing the essence of Gary Vaynerchuk's signature "Rick Hat" style. The filter allows users to try on the iconic hat.

• Users can add the virtual "Rick Hat" to their stories, showcasing their connection to Gary Vaynerchuk's style.
• It's a fun and engaging filter that adds a touch of personality to Gary Vaynerchuk's brand.

Conclusion

The strategic use of Instagram AR filters demonstrates Gary Vaynerchuk's commitment to staying ahead in the digital landscape. By embracing innovative technologies and engaging content formats, he continues to reach and connect with audiences in meaningful ways. The collection of filters represents a diverse and engaging approach to marketing, showcasing Gary Vaynerchuk's personality, key messages, and brand identity in a fun and interactive way.