Gretta Rose Van Riel's Multi-Million Dollar Instagram Formula

Gretta Rose van Riel is a successful entrepreneur who built her empire using the power of Instagram influencers. From a meager $24 in her bank account to a multi-million dollar business, she's mastered the art of online marketing, specifically utilizing Instagram influencer marketing to drive sales.

She has multiple multi-million dollar businesses: SkinnyMe Tea, The 5th, Drop Bottle, and Nichify.

Van Riel's success lies in her understanding of influencer marketing and its impact on brand building and customer trust.

She believes in the power of influencers to influence buying decisions, generating more qualified leads and loyal customers.

The Importance of Instagram Influencer Marketing

Van Riel emphasizes the importance of leveraging Instagram influencers to build brand trust and reach a wider audience. She stresses that influencers have a pre-established relationship with their followers, built on trust and authenticity, which brands can tap into to gain more exposure and generate qualified leads.

She states that 84% of marketers are planning to use influencer marketing in 2017.

Consumers trust recommendations from influencers over brands, making Instagram a powerful platform for reaching potential customers.

Van Riel highlights that influencer marketing is more than a trend; it's a proven marketing tactic, dating back to the 18th century.

Identifying the Right Instagram Influencers for Your Brand

Van Riel emphasizes the importance of identifying the right influencers who align with your brand's values and target audience. She warns against focusing solely on high-profile celebrities (macro influencers) as their engagement levels may not be as high as smaller influencers.

She advocates for partnering with micro-influencers who have a smaller but more engaged following.

Micro-influencers often deliver better results due to their higher trust levels and less saturated feeds with branded content.

Consider collaborating with other brands in your niche to reach a wider audience and increase brand awareness.

Building Relationships with Instagram Influencers

Van Riel stresses the importance of building genuine relationships with influencers to ensure long-term partnerships. This includes approaching influencers with respect, valuing their time and creativity.

Show your appreciation by engaging with their content and establishing a rapport before approaching them for collaboration.

Offer compensation for their time and efforts, understanding that they are professionals who deserve to be paid for their expertise.

Offer creative freedom to influencers, allowing them to create content that aligns with their personal brand and resonates with their audience.

Van Riel's Proven Instagram Influencer Marketing Tactics

Van Riel shares her three key influencer marketing tactics that have propelled her businesses to success.

The Thunderclap: A coordinated campaign where multiple influencers promote your product simultaneously.

The Trendsetter: Utilizing macro and micro influencers to create a ripple effect and generate widespread brand awareness.

The Social Proof: Leveraging user-generated content to build brand credibility and encourage customer engagement.

The Power of Instagram Influencer Marketing

Van Riel's success showcases the immense potential of Instagram influencer marketing for entrepreneurs and businesses. By understanding the nuances of this strategy and implementing proven tactics, businesses can unlock the power of influencers to amplify brand reach, generate sales, and build loyal customer relationships.

Van Riel highlights the importance of influencer marketing as a long-term strategy that has consistently driven results.