India has become the second-largest 5G handset market globally, overtaking the US in the first half of 2024. This surge in India's 5G market is primarily attributed to the increasing availability of budget-friendly 5G handsets, making the technology accessible to a broader population. The affordability factor has played a key role in driving this growth, with major brands like Xiaomi, vivo, and Samsung releasing a range of affordable 5G smartphones.
Qualcomm has been instrumental in driving the adoption of 5G in India. The company has developed a low-cost 5G solution, the Snapdragon 4s Gen 2, specifically targeting emerging markets like India. This chipset brings down the cost of 5G handsets to $99, making them accessible to a wider consumer base.
Developing affordable 5G solutions presented significant challenges for Qualcomm. The company had to rethink its typical approach to chip design and development to create a solution that would be both cost-effective and deliver a compelling 5G experience.
The 5G market in India is poised for continued growth, driven by increasing 5G network expansion and the growing availability of affordable 5G handsets. This trend will further be fueled by the democratization of 5G technology, making it accessible to a broader population.
Qualcomm plans to continue its strategy of making cutting-edge technology accessible to a wider audience by offering affordable 6G solutions. This will follow a similar trajectory to its 5G strategy, where initial high-end solutions are later made more affordable.
The emergence of affordable 5G handsets has had a significant impact on the Indian smartphone market. The trend of increasing 5G penetration in lower price segments is driving rapid growth in the market.
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