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Nestasia Secures $8.35 Million Investment to Expand in India

Kolkata-based home decor and lifestyle brand, Nestasia, has secured a fresh funding round of USD 8.35 million, led by Susquehanna Asia VC, Stellaris Venture Partners, and prominent angel investors. This investment follows the company's previous Series A round of USD 4 million in 2021, also led by Stellaris.

Fueling Expansion and Growth in India

The new capital injection will be strategically allocated to support Nestasia's ambitious expansion plans in India. Key areas of focus include:

• Offline Store Expansion: Nestasia plans to establish a stronger physical presence across India, aiming to open 30 stores by the end of 2025. The company currently operates seven exclusive outlets in six cities.
• New Product Categories: Nestasia will diversify its product offerings by introducing new categories such as kitchenware, cookware, and children's products under the "Nest Baby & Kids" line.
• Brand Building: The funding will be used to enhance brand awareness and build a stronger connection with customers through targeted marketing initiatives.
• Hiring Efforts: Nestasia will invest in talent acquisition to support its expanding operations and growth initiatives.

Nestasia's Vision for India's Home Decor Market

Aditi Murarka Agrawal, Co-founder of Nestasia, expressed her excitement about the investment and highlighted the company's vision to establish itself as a leading home decor and lifestyle destination in India. She emphasized their commitment to providing "fresh, on-trend products" and strengthening their connection with customers through both online and offline channels.

Capitalizing on India's E-Commerce Growth

Nestasia has strategically positioned itself to capitalize on the growing e-commerce sector in India. Its strong online presence, combined with its diverse product range, has contributed to its success. Bhavani Rana, Investment Advisor to Susquehanna Asia VC, commended Nestasia's ability to meet the needs of modern consumers seeking a stylish yet functional blend of home decor items.

Nestasia's Approach to Sustainability and Quality

Nestasia's commitment to quality, affordability, and sustainability aligns with evolving consumer preferences in India. This focus on premiumization has enabled the brand to capture a growing market share within the competitive home decor sector.

Nestasia's Festive Season Plans

With the festive season approaching, Nestasia is preparing to launch new brand initiatives and product drops across both its online and offline platforms. The company is eager to leverage the increased demand for home decor during this period.