Google+ Metrics Misalignment: The Curse of Instant Distribution

This article delves into the problematic metrics used by Google+ to measure its success, arguing that "registered users" is a misleading metric and a misalignment of metrics due to the "curse of instant distribution."

• The author critiques Google's reliance on "registered users" as a vanity metric, highlighting that it merely reflects Google's ability to cross-sell products to its existing user base, not the actual health of Google+.
• The article asserts that the "curse of instant distribution" enables Google to onboard hundreds of millions of users without achieving real product-market fit.

Google+ Should Focus on User Engagement Metrics

The article argues that Google+ should prioritize metrics that reflect user engagement and the strength of relationships within the network, rather than just the number of registered users.

• The author proposes metrics like shares per user per day, friends manually added to circles, and minutes of engagement per user per day to assess the actual usage of Google+ features like Circles and Hangouts.
• The article emphasizes that the density and frequency of relationships within small circles should matter more than the aggregate counts on the network, aligning metrics with the strategic focus on authentic social connections.

The Failure of Social Networks Tied to Webmail Clients: A Lesson for Google+

The article examines the history of social networks integrated with webmail clients, specifically Google Buzz, and draws parallels to Google+'s current situation.

• The author quotes Adam D'Angelo, who argues that social networks tied to webmail clients often fail because they are not truly focused on building a great social product. Instead, they rely on instant distribution, neglecting the importance of product-market fit.
• D'Angelo's analysis suggests that Google+ may be facing a similar trap, emphasizing the need for a product-focused approach to achieve true success.

Google+'s Need for Fundamental Improvements

The article concludes by urging Google+ to prioritize fundamental improvements to its product rather than superficial optimizations.

• The author expresses concern that Google+ may be mistaking its instant distribution as product-market fit, potentially hindering its long-term success.
• The article emphasizes that genuine user engagement and meaningful social connections are crucial for a successful social network, and Google+ needs to address these aspects to truly compete with existing social media platforms.

Google+'s Potential for Improvement

While the article highlights the shortcomings of Google+'s approach, it also recognizes the potential for improvement.

• By embracing a more realistic view of its metrics and focusing on product enhancements, Google+ can still achieve product-market fit and compete in the social media landscape.
• The article suggests that Google+ has the resources and potential to become a truly engaging social platform, but it requires a shift in focus towards building a compelling user experience.

Google+'s Reliance on Vanity Metrics: A Cautionary Tale

The article serves as a cautionary tale for technology companies, highlighting the dangers of relying solely on vanity metrics to measure success.

• Google+'s reliance on "registered users" as a primary metric reflects a misguided approach that ultimately hinders the product's growth.
• The article emphasizes the importance of focusing on metrics that reflect user engagement, product quality, and the core value proposition of the social network.

The Importance of Product-Market Fit in Social Networks

The article underscores the crucial role of product-market fit in the success of any social network.

• Google+'s struggles highlight the fact that instant distribution cannot compensate for a weak product.
• The article argues that Google+ needs to prioritize its core product offerings, building features that resonate with users and foster authentic connections.