Introduction to Google News: AI Overviews in Search Results

Google is now testing AI-generated overviews in the main Google Search results, even if users have not opted into the Google Search Generative Experience (SGE) labs feature. This is an experiment on a "subset of queries, on a small percentage of search traffic in the U.S.," according to a Google spokesperson.

Background on Google Search Generative Experience (SGE)

• In May 2023, Google opened up a Search Labs section for searchers to opt-in and see the Google SGE results, which contained AI overviews.
• Now, some users in the U.S. may see these AI answers without specifically opting into SGE.

What Searchers Will See with Google News AI Overviews

• Google is starting with a set of queries where it believes generative AI can be especially helpful, such as more complex queries or questions involving information from multiple web pages (e.g., "how do I get marks off painted walls").
• Google has high confidence in the quality and value these queries bring to users.
• Google will test a few different variations, so what searchers see in the experiments may not launch broadly to all users.

Reasons for Testing Google News AI Overviews Now

Google wants to get feedback from searchers who have not opted into SGE specifically. This way, they can learn how a more general population will find this technology helpful.

Impact on Google Ads and Search Engine Optimization (SEO)

• Google will continue to show ads in and around these new AI overview experiences.
• These AI answers may push down both the organic search results and standard search ads, potentially resulting in less or more traffic to websites, depending on where the citations are referenced and where Google places the ads.
• The likelihood is that these experiences will likely drive less overall traffic to websites than the current Google Search results.

Significance for Search Engine Land and Google News Readers

As Google tests this feature in the wild, it's crucial for Search Engine Land readers and Google News followers to stay informed about the potential impact on organic search traffic, search engine optimization strategies, and Google Ads performance. The introduction of AI overviews in Google Search results may require adjustments to digital marketing and content strategies.