Summary of Google CEO predicts antitrust fight will last years

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    Google Faces Years of Antitrust Battles

    Alphabet Inc.'s Chief Executive Officer Sundar Pichai has stated that it will take many years to resolve Google's ongoing antitrust battles, emphasizing that these legal challenges do not pose an immediate threat to the company's business.

    • Pichai's remarks were made during an interview for an upcoming episode of The David Rubenstein Show: Peer to Peer Conversations.
    • He indicated that Google will defend itself vigorously in cases where it believes its ability to innovate on behalf of users is being unfairly hindered.

    Google's Antitrust Trials: Search and Digital Advertising

    Google is currently involved in two separate antitrust trials initiated by the US Justice Department.

    • One trial focuses on allegations that Google illegally dominates the digital advertising market.
    • The second trial, which Google lost, concerns its alleged dominance in online search. Judge Amit Mehta is currently working to finalize the remedies in this case.

    Google's Dominance: A Matter of Debate

    While Google maintains that it competes fairly against rivals such as Facebook (now Meta) and Amazon, the US Justice Department is exploring a potential breakup of the company.

    • If the government prevails in the digital advertising case, it is considering forcing Google to sell some of its assets.
    • Google is confident that it will ultimately prevail in the long run, citing its focus on innovation and its ability to compete.

    A Long Road Ahead: Legal Challenges and Appeals

    The ongoing antitrust battles are expected to be lengthy, with potential appeals extending the process for several years.

    • Pichai pointed to Google's recent victory against a €1.5 billion ($1.7 billion) antitrust fine in the European Union as an example of the time it can take for legal proceedings to conclude.

    Google's Future: Focus on Innovation in AI

    Google is aggressively developing a strong position in artificial intelligence, a rapidly evolving tech landscape.

    • Despite the ongoing antitrust battles, Google remains committed to innovation, recognizing that the technology industry is constantly evolving.

    The David Rubenstein Show: A Deeper Dive

    For a more in-depth discussion with Google CEO Sundar Pichai, viewers can tune into "The David Rubenstein Show: Peer to Peer Conversations" on Wednesday, October 9th on Bloomberg Television at 9 pm New York time.

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