Upland's Web3 Gaming Platform Extends NFLPA Partnership for 2024/25 Season

Upland, a real-world mapped Web3 gaming platform, has announced the continuation of its successful partnership with the NFL Players Association (NFLPA) and OneTeam Partners for the upcoming 2024/25 football season. This collaboration, which saw Upland win the NFLPA Licensee of the Year in 2022, offers players a unique opportunity to connect with their favorite NFL players and engage with the sport in new and exciting ways.

• Upland's partnership with the NFLPA and OneTeam Partners is entering its fourth season.
• The partnership provides fans with a digital platform to collect and trade NFLPA Legits, participate in exclusive events, and manage digital fan shops.
• This season, Upland is introducing new features like collectible NFLPA Legits helmet models, community challenges with physical fan wearable rewards, and enhanced engagement mechanics.

Upland's Web3 Gaming Platform: A Deep Dive

Upland is a Web3 gaming platform that blends the real world with a digital economy powered by virtual properties and assets tied to actual locations. Players can buy, sell, trade, and develop these properties and assets, creating a dynamic and open digital marketplace. Upland offers an immersive gaming experience with social features, collectible items, and a thriving community. The platform is accessible on iOS, Android, and the web.

• Upland allows players to own and manage digital properties that represent real-world locations.
• The platform utilizes blockchain technology to ensure the security and transparency of transactions.
• Upland aims to build an inclusive digital environment where players can connect, interact, and create their own digital experiences.

The NFLPA and OneTeam Partners: Supporting Player Interests and Licensing

The NFL Players Association (NFLPA) represents professional football players in the NFL, advocating for their rights and interests. NFL Players Inc., the NFLPA's marketing and licensing arm, connects businesses with NFL players through tailored licensing, marketing strategies, and player engagement opportunities.

• The NFLPA was founded in 1956 and has a long history of protecting player rights.
• NFL Players Inc. plays a key role in leveraging player name, image, and likeness rights for commercial purposes.
• OneTeam Partners, a leader in sports licensing and marketing, facilitates group licensing rights for professional athletes.

Upland's NFLPA Legits: A Popular Digital Collectible

The NFLPA Legits product, a key element of the Upland-NFLPA partnership, has become a popular digital collectible among fans. With over 850,000 items owned by more than 27,000 players, NFLPA Legits offer a unique way to connect with players and show team pride within the Upland ecosystem.

• The NFLPA Legits represent digital representations of NFL players, including their name, image, and likeness.
• Players can collect, trade, and display their NFLPA Legits within the Upland game.
• The Legits have seen significant growth in engagement, with a 43% increase in items purchased and a 72% rise in unique collectors last season.

Upland's Continued Focus on Engagement and Rewards

For the upcoming season, Upland is committed to enhancing engagement and rewards through new features, mechanics, and events. The platform will continue to offer opportunities for players to collect and trade NFLPA Legits, participate in exclusive events, and manage digital fan shops where players can exchange assets within Upland's digital economy.

• Upland will introduce new NFLPA Legits helmet models, expanding collectible options for players.
• The season will feature community challenges that offer exclusive physical fan wearables as rewards.
• The partnership remains focused on giving fans unique ways to connect with the sport and each other while participating in a growing digital economy.

Upland's Vision: Combining Web3 Gaming with Real-World Experiences

Upland's mission is to create an immersive and engaging Web3 gaming experience that seamlessly integrates with the real world. By allowing players to own and manage digital assets linked to actual locations, Upland aims to bridge the gap between the physical and digital worlds.

• Upland's digital economy allows players to buy, sell, trade, and develop virtual properties and assets.
• The platform provides a dynamic and open marketplace for players to interact and participate in a growing digital community.
• Upland's innovative approach to Web3 gaming offers a unique and engaging experience for players of all backgrounds.