The author discusses the rapid acceleration of the green tech revolution in the past three years, with numerous companies emerging to transform food production, transportation, and energy generation. This shift toward a greener future is driven by the belief that greener technologies will become cheaper, more user-friendly, and more convenient.
Hertz's decision to sell off their electric car fleet illustrates the challenges of adopting new technologies. The lack of sufficient demand and concerns about inconvenience are cited as key factors.
The author suggests that the future of green technology is tied to the concept of the experience curve, which highlights the gradual reduction in production costs as technology matures. This means that initial investments in green technologies will pave the way for lower prices and wider adoption in the future.
The author emphasizes the importance of a collective effort in driving the adoption of green technologies. Instead of focusing on individual benefits, the author calls for a focus on the collective benefits of sustainability and a greener future.
The article highlights the potential of green technology to revolutionize energy production and consumption. It emphasizes the importance of innovation in developing cost-effective, efficient, and sustainable energy solutions.
The author concludes by stressing the importance of understanding and managing the transition to a future powered by green technology. Patience, investment, and a collective focus on the shared benefits are key to bridging the gap between the present and a more sustainable future.
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