Facebook and MySpace: Comparing the Value of Social Networks

This article dives into the fascinating world of social network valuation, specifically comparing Facebook and MySpace, two giants of the early social media era. By analyzing data and metrics, we can gain insights into the factors that influence the market value of these platforms.

Facebook and MySpace: More Than Just Pageviews

It's crucial to understand that a pageview is not simply a pageview. When it comes to social networks like Facebook, location, display, timing, and session context all play a significant role in determining advertising revenue potential.

• Location of the pageview (country, region)
• Where the pageview is displayed (desktop, mobile)
• When the pageview occurs (day, time of day)
• User's session activity (length, frequency)
• Advertising platform and advertiser

Beyond Facebook and MySpace: The Rise of Other Social Networks

While Facebook and MySpace dominate the discussion, other social networks like Hi5, Bebo, Skyrock, and Buzznet are making their mark, particularly in international markets.

• Hi5
• Bebo
• Skyrock
• Buzznet

Market Value of Social Networks: A Deeper Dive

The article delves into a deeper analysis of market value for social networks. It utilizes data on user engagement, demographics, and advertising revenue to create a valuation model. This model goes beyond simply counting pageviews, taking into account the factors mentioned earlier.

• User engagement metrics (active users, time spent)
• Demographic data (age, location, interests)
• Advertising revenue (CPM, volume)

International Traffic and Monetization

The article highlights the importance of understanding international traffic when assessing the market value of Facebook and other social networks. International markets often present unique challenges for monetization, requiring strategies tailored to local audiences.

• Language barriers
• Cultural differences
• Currency fluctuations
• Advertising regulations

Conclusion: Facebook, MySpace, and the Future of Social Networks

This article concludes by emphasizing the importance of a comprehensive approach to valuing social networks, considering not just pageviews but also user engagement, international traffic, and the complex interplay of monetization factors.

• Continuous evolution of social networks
• Emerging technologies and trends
• New monetization models