Facebook App Revenue: $12MM/year from Mob Wars

This article explores the remarkable success of Mob Wars, a Facebook app that generates $12MM in revenue annually. It delves into the strategies behind this success, focusing on the use of virtual currency, incentivized leads, and the potential impact on the future of mobile gaming on Facebook.

The $12MM/year Facebook App

Mob Wars has garnered significant attention for its ability to generate such substantial revenue. The article highlights several news articles that discuss the app's financial success, including those by Eric Eldon of VentureBeat.

Virtual Currency Strategies

The article provides insights into how virtual currency is used to monetize Facebook apps. It features an interview with the founders of Super Rewards, a company that powers many of the virtual currency-based games on Facebook.

• The core metric used is dollars per click.
• Developers aim for a 25% daily active user engagement with Super Rewards pages.
• A 40-50% click-through rate and an 8-10% conversion rate are targeted.
• Conversion rates vary significantly across geographies, with higher rates in the US compared to countries like China.
• Monetization can decline as users level up and reduce their virtual currency purchases.

The History of Incentivized Leads

The article traces the evolution of incentivized leads, highlighting how they have been used in various online platforms. It discusses the rise and fall of companies like Gratis, which relied heavily on incentivized offers.

• Users install a social gaming app.
• They play the game and desire more in-game currency.
• To acquire currency, they complete lead forms for offers like auto insurance.
• Users receive virtual currency, and the game publisher receives a payout from the lead.

The Quality of Facebook Leads

The article raises concerns about the quality of leads generated through incentivized offers on Facebook. It questions whether these leads will be comparable to those generated by companies like Gratis, which were often low-quality and deceptive.

The Future of Mobile Gaming on Facebook

The article speculates on the future of mobile gaming on Facebook, considering the potential impact of incentivized leads and virtual currency strategies. It highlights the need to monitor the quality of leads and ensure a sustainable business model for both developers and users.

Key Takeaways

• Mob Wars, a Facebook app, generates $12MM in annual revenue.
• Virtual currency plays a crucial role in monetizing Facebook apps.
• Incentivized leads offer a potential revenue stream, but quality concerns remain.
• The future of mobile gaming on Facebook depends on balancing user engagement with sustainable business practices.

The Power of "Facebook" in the Tech Landscape

This article exemplifies the power of Facebook as a platform for both entrepreneurs and users. It showcases the potential for social gaming apps to achieve significant financial success through innovative strategies and engagement with a massive user base. The article emphasizes the importance of staying informed about the evolving landscape of mobile gaming, virtual currency models, and user behavior on Facebook. It also highlights the role of technology, silicon valley, marketing, and startups in driving this evolution.

The Importance of "Facebook" in the World of Startups

The success of Mob Wars serves as a testament to the potential of Facebook as a launchpad for successful startups. The article highlights the role of Facebook in connecting developers with a vast audience and enabling them to build successful businesses through mobile gaming. This example reinforces the importance of understanding user behavior, leveraging virtual currency, and navigating the evolving landscape of social gaming in the tech industry.

The Impact of "Facebook" on Social Gaming

The article demonstrates the significant impact of Facebook on the social gaming industry. It showcases how the platform has become a major force in shaping the way games are monetized, distributed, and experienced. The article highlights the importance of understanding user behavior, engaging with a large user base, and leveraging virtual currency to create successful social games on Facebook.

The Future of "Facebook" in Mobile Gaming

The article concludes by looking ahead to the future of Facebook in mobile gaming. It suggests that the platform will continue to be a key player in the industry, driven by innovation in virtual currency models, user engagement strategies, and the evolving landscape of mobile gaming.

The Future of Mobile Gaming

The article explores the broader context of mobile gaming beyond Facebook. It highlights the growth of the mobile gaming market, the increasing popularity of social gaming, and the role of virtual currency in driving monetization. The article concludes by emphasizing the importance of understanding user behavior, leveraging technology, and staying informed about the latest trends in the mobile gaming industry.

Conclusion

This article provides valuable insights into the business of mobile gaming on Facebook, particularly focusing on the success of Mob Wars. It emphasizes the role of virtual currency, incentivized leads, and user engagement in driving revenue. The article concludes by looking ahead to the future of mobile gaming, emphasizing the importance of innovation, adaptation, and understanding the evolving landscape of the industry.