Summary of Event Spotlight | Rocketium at Martequity Awards and Summit’23

  • rocketium.com
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    Rocketium's Participation in Martequity Awards and Summit '23

    Rocketium, a leading provider of creative automation solutions, had a memorable presence at the Martequity Awards and Summit '23 organized by ET Brand Equity. The event revolved around exploring innovations in the martech world, with a specific focus on themes like generative AI, data strategy, and email marketing.

    • Rocketium sponsored the event and hosted a booth, engaging in enthusiastic conversations with participants.
    • The company's co-founder, Anurag Dwivedi, spoke on a panel discussing "Accelerating the Martech Game with Generative AI."
    • Anurag highlighted that generative AI's power lies in bridging gaps between processes, teams, and technology.

    Leveraging Generative AI for Brand Success

    During the panel discussion, Anurag Dwivedi provided insights into how brands can leverage generative AI to achieve real outcomes and enhance their creative processes.

    • While personal productivity is well-known, enterprises seek custom solutions that consider brand safety.
    • Brands aim to optimize their creative processes for digital audiences, requiring agility, speed, and creative relevancy at scale.
    • Rocketium's offerings can help brands drastically improve business outcomes by addressing these needs.

    Diverse Participation and Brand Interest

    The Martequity Awards and Summit '23 attracted a wide range of brands, including:

    • Traditional participants: CPG, Banks
    • Ecommerce and FMCG leaders
    • Auto manufacturers
    • Hospitals
    • Hospitality chains
    • Food processing companies like Bikanerwala

    According to Kunal Sharma, Head of Global Sales at Rocketium, the event showcased brands' openness to optimizing their creative processes for digital audiences, indicating a shift towards newer, more agile, and scalable ways of working.

    Key Takeaways and Future Developments

    The Martequity Awards and Summit '23 provided valuable insights for Rocketium and the participating brands:

    • Brands recognize the need for creative processes tailored to digital audiences.
    • Interest in Rocketium's offerings to improve business outcomes through creative automation.
    • Rocketium promises more event updates, partnership announcements, and thought leadership content.

    Event Networking and Collaboration

    The event provided an excellent opportunity for Rocketium to connect with brands and industry leaders, fostering potential collaborations and partnerships:

    • Networking and sharing insights on martech trends and challenges.
    • Exploring synergies between brands and Rocketium's creative automation solutions.
    • Establishing relationships for future thought leadership initiatives.

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