Simpler: A Checkout-as-a-Service Platform for Europe's Ecommerce Growth

Simpler is a European checkout-as-a-service platform founded by Rania Lamprou, who saw an opportunity to simplify the complex checkout processes that hinder online merchants in Europe.

• Simpler aims to reduce friction for both merchants and shoppers by streamlining the checkout process, which often involves integrating multiple providers for payments, shipping, and loyalty programs.
• The platform provides merchants with a single system to manage payments, shipping, and loyalty programs, while shoppers benefit from a seamless one-click buying experience across multiple stores and channels.

Addressing Europe's Unique Ecommerce Needs

Unlike US-focused companies like Shop Pay and Bolt, Simpler focuses on the distinct challenges of Europe's ecommerce market.

• Simpler recognizes that Europe requires localization and integration with diverse payment providers, customer preferences, and loyalty programs. Each country has specific needs and regulations.
• While fraud prevention is a major concern in the US, Europe faces different issues, such as the need to adapt to local payment methods, regulations, and customer preferences.

Capitalizing on Europe's Ecommerce Growth

Europe's ecommerce market is experiencing significant growth, with sales increasing significantly in recent years. Simpler is well-positioned to capitalize on this growth, addressing the challenges faced by merchants in a fragmented European market.

• Simpler has secured €9 million in funding to expand its operations in the UK, Italy, and Spain, targeting both SMEs and enterprise-level businesses.
• The platform has already gained traction, with over 250 merchants and over half-a-million registered shoppers, and projects significant revenue growth in the coming years.

Comparison to US-Focused Platforms

Simpler differentiates itself from US-focused platforms like Shop Pay and Bolt by specifically addressing the needs of the European market.

• Shop Pay is exclusive to Shopify, while Simpler is designed for all platforms, providing greater flexibility for merchants.
• Bolt focuses heavily on the US market, while Simpler targets the UK and broader European market, understanding the regional nuances.
• Despite significantly less funding compared to Bolt, Simpler has built a comprehensive end-to-end solution tailored to the unique needs of the European market.

Simpler's Solution: Streamlining Checkout for Merchants and Shoppers

Simpler's innovative approach to checkout simplifies the online shopping experience for both merchants and shoppers.

• For merchants, Simpler consolidates payments, shipping, and loyalty programs into one system, reducing complexity and boosting conversions.
• For shoppers, Simpler provides a seamless one-click buying experience across multiple stores and channels, making online purchases more convenient and faster.

Simpler's Vision: Shaping the Future of European Ecommerce

Simpler is poised to become a leading player in Europe's growing ecommerce market, offering a solution that addresses the specific needs of both merchants and shoppers.

• By providing a streamlined checkout experience, Simpler aims to accelerate growth and drive innovation in the European ecommerce landscape.
• As the European market continues to evolve, Simpler's focus on localization and integration with diverse providers makes it a compelling alternative for businesses seeking to navigate the complexities of online retail in Europe.