Grove Collaborative's Commitment to a Sustainable Future: Moving Beyond Plastic

Grove Collaborative, a company known for its dedication to sustainability and transforming the consumer products and retail industries, has set a new goal to avoid 15 million pounds of single-use plastic waste by 2030.

• This ambitious target represents a significant step towards protecting the environment and reducing plastic pollution.
• Grove's commitment to sustainability is deeply rooted in their mission to create, curate, and sell products that are better for both consumers and the planet.

Grove's Initial Goal and the Challenges Faced

In 2020, driven by the urgency of the plastic crisis, Grove set a bold target to become 100% plastic-free by 2025. However, achieving this goal proved more challenging than anticipated.

• Grove realized that they would not meet this target by 2025 due to various factors, including the need for broader industry participation, the need for more research and development of scalable alternative materials, and the lack of sufficient government incentives to move away from plastic.
• Jeff Yurcisin, Grove's CEO, acknowledged the complexity of the plastic crisis and emphasized the need for collective action to address it.

The New Sustainability Goal: Avoiding 15 Million Pounds of Plastic Waste

In response to these challenges, Grove has established a new sustainability goal, aiming to avoid 15 million pounds of single-use plastic waste by 2030. This is equivalent to half a billion standard water bottles.

• This revised goal focuses on reducing plastic waste at its source by promoting sustainable alternatives and encouraging customers to avoid purchasing plastic products.
• Grove also maintains its plastic neutrality commitment, ensuring that for every ounce of plastic sold, an equivalent amount of ocean-bound plastic is recovered.

Grove's Impact Tracker: Empowering Customers to Make a Difference

Grove has introduced a new tool, the Impact Tracker, to help customers understand the amount of plastic in every order and track their impact on the environment.

• The Impact Tracker provides transparency and empowers customers to make informed decisions about their purchasing choices, fostering a more conscious approach to consumerism.
• This tool allows customers to actively participate in Grove's sustainability journey and contribute to a cleaner planet.

Key Strategies for Achieving Grove's New Goal

Grove is implementing several strategies to achieve its new plastic avoidance goal and continue its commitment to a sustainable future.

• Grove will continue to create and curate products with little to no single-use plastics, prioritizing materials like aluminum, glass, or kraft paper.
• The company is expanding its assortment of sustainable brands and products, providing customers with a wider range of eco-friendly options.
• Grove will leverage its plastic neutrality commitment by recovering ocean-bound plastic through its partnership with rePurpose Global.
• Grove is also actively advocating for broader industry participation, research into alternative materials, and consumer education to address the plastic crisis collectively.

Grove's Achievements and Progress Towards Sustainability

Despite the challenges, Grove has made significant progress in reducing plastic usage and promoting sustainability in the consumer products industry.

• Over 33% of the products sold on Grove's platform are 95%+ plastic-free, with 63% of Grove Co.'s own products falling into this category.
• Grove has created a community of brands with shared sustainability goals, including over 240 brands with products sold on their site, 22 of which are plastic neutral.
• Grove Co. has developed a range of concentrated, refillable, and reusable products that contain little to no plastic, effectively reducing plastic usage and promoting sustainable practices.
• Grove has been a leader in transparency by publishing plastic intensity on a quarterly basis, demonstrating its commitment to accountability and progress.
• The company has established a Plastic Working Group, bringing together sustainability leaders from over 130 brands to share knowledge and collaborate on addressing the plastic crisis.

Grove's Call to Action: Industry Collaboration and Collective Responsibility

Grove believes that tackling the plastic crisis requires collective action and industry collaboration.

• Grove urges other consumer products companies to prioritize sustainability, acknowledge their responsibility in the plastic crisis, and take concrete steps to reduce their plastic footprint.
• Companies can begin by reviewing their packaging materials, eliminating single-use plastics, and exploring alternative materials like aluminum, glass, or paper.
• Grove encourages companies to commit to plastic neutrality, offsetting their plastic usage by recovering an equivalent amount of plastic from the environment.
• Investing in research and development to create new sustainable materials is also crucial for driving meaningful change in the industry.
• Grove invites other companies to join its Plastic Working Group to share best practices, collaborate on solutions, and accelerate progress towards a plastic-free future.

Grove's Commitment to a Sustainable Future: Beyond Plastic

Grove's commitment to sustainability extends beyond plastic reduction, encompassing various environmental initiatives.

• Grove has established targets and programs focused on forest conservation, decarbonization and carbon offsets, promoting high-quality ingredients and ethical product standards, and ensuring justice and equity in its supply chain.
• Grove believes that a sustainable future is essential and looks forward to working with its customers, partners, and the entire industry to create a more environmentally responsible world.