Summary of Why One Woman Is Building A Brand Just About Hand Care

  • forbes.com
  • Article
  • Summarized Content

    Paume: A Sustainable Skincare Brand Founded by an Entrepreneur

    Amy Welsman, an entrepreneur and former employee of Knix, a well-known intimates company, was inspired to launch Paume, a sustainable hand care brand, amidst the pandemic. Paume was initially a hand sanitizer brand that focused on using high-quality, plant-based ingredients and essential oils while prioritizing sustainability.

    • Welsman raised over $1 million through friends and family to launch Paume.
    • The brand has grown significantly, reaching over $1.5 million in sales in its third year.
    • Paume now offers a range of hand care products, including hand sanitizers, overnight hydration hand masks, and creams for those with eczema.

    The Entrepreneur Behind Paume: Amy Welsman's Journey

    Welsman's entrepreneurial journey began while she was on maternity leave during the pandemic. She recognized the need for a safe, effective, and sustainable hand sanitizer. With her experience in brand building at Knix, she was ready to take on the challenge of creating her own brand.

    • Welsman was initially intimidated by the prospect of building a product from scratch. However, she assembled a team of advisors and business leaders to guide her.
    • She worked closely with a contract manufacturer and a formulator to perfect the product's ingredients and formulation.
    • Welsman's dedication to sustainability led her to explore eco-friendly packaging options and partnerships with organizations that promote plastic waste reduction.

    Paume's Commitment to Sustainable Practices

    Paume's commitment to sustainability extends beyond the product's ingredients. The brand uses PCR (post-consumer resin) for its packaging and offers refills to reduce waste. They also partner with rePurpose Global, a non-profit organization, to offset their plastic footprint.

    • Paume's commitment to sustainability involves using eco-friendly materials for packaging and partnering with rePurpose Global to offset its plastic footprint.
    • The brand's commitment to eco-friendly practices is evident in its packaging options and partnerships.
    • Welsman acknowledges that achieving perfect sustainability is difficult, but she emphasizes that Paume is continuously striving towards more sustainable practices.

    Paume's Growth and Expansion

    Paume has experienced significant growth since its launch. The brand's initial focus on hand sanitizers has expanded to include a variety of hand care products, demonstrating its commitment to providing comprehensive solutions for hand health.

    • Paume has grown 40% in 2022, achieving over $1.5 million in sales in its third year.
    • The brand's products are available at various retailers, including The Detox Market, Credo, and select Blue Mercury stores.
    • Paume continues to leverage its DTC platform as a primary sales channel.

    The Inspiration Behind Paume

    Welsman's journey as an entrepreneur is a testament to the power of personal experience and a commitment to making a positive impact. The birth of her child served as a catalyst for her to create a safer and more sustainable hand care brand.

    • Welsman's inspiration to create Paume came from her desire to find safer and more sustainable hand care products for her child.
    • She recognized the need for hand sanitizers that were not only effective but also gentle on the skin and environmentally conscious.
    • Paume's mission is to create products that are both functional and mindful, addressing the need for high-quality and sustainable hand care.

    Paume's Vision for the Future

    Welsman's entrepreneurial journey with Paume continues to evolve. The brand's dedication to sustainability and its growing product range demonstrate its commitment to providing comprehensive and mindful solutions for hand care.

    • Paume's goal is to expand its presence in the North American market and continue to grow its product offerings.
    • The brand is committed to using sustainable practices and offering high-quality products that are safe for all skin types.
    • Paume's success story is a testament to the power of innovation, entrepreneurial spirit, and a commitment to creating positive change in the world.

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