Amy Welsman, an entrepreneur and former employee of Knix, a well-known intimates company, was inspired to launch Paume, a sustainable hand care brand, amidst the pandemic. Paume was initially a hand sanitizer brand that focused on using high-quality, plant-based ingredients and essential oils while prioritizing sustainability.
Welsman's entrepreneurial journey began while she was on maternity leave during the pandemic. She recognized the need for a safe, effective, and sustainable hand sanitizer. With her experience in brand building at Knix, she was ready to take on the challenge of creating her own brand.
Paume's commitment to sustainability extends beyond the product's ingredients. The brand uses PCR (post-consumer resin) for its packaging and offers refills to reduce waste. They also partner with rePurpose Global, a non-profit organization, to offset their plastic footprint.
Paume has experienced significant growth since its launch. The brand's initial focus on hand sanitizers has expanded to include a variety of hand care products, demonstrating its commitment to providing comprehensive solutions for hand health.
Welsman's journey as an entrepreneur is a testament to the power of personal experience and a commitment to making a positive impact. The birth of her child served as a catalyst for her to create a safer and more sustainable hand care brand.
Welsman's entrepreneurial journey with Paume continues to evolve. The brand's dedication to sustainability and its growing product range demonstrate its commitment to providing comprehensive and mindful solutions for hand care.
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