Whatfix Secures $125 Million in Series E Funding Led by Warburg Pincus

Whatfix, a leading provider of digital adoption platforms (DAPs), has secured $125 million in a Series E funding round led by Warburg Pincus. Existing investor SoftBank Vision Fund 2 also participated in the round.

• This funding brings Whatfix's total funding to over $265 million.
• Other notable investors in Whatfix include Eight Roads Ventures, Peak XV, Dragoneer Investment Group, F-Prime Capital, and Cisco Investments.

Whatfix's Focus on Enterprise Digital Transformation and User Experience

Founded in 2021 by Khadim Batti and Vara Kumar, Whatfix provides in-app guidance and performance support tools designed to help enterprises streamline their digital transformation initiatives and improve user efficiency. The company's platform is designed to enhance the adoption of software products by improving the user experience, a critical need as companies seek to maximize the value of their digital tools.

• Whatfix's clients include global companies such as Cisco, Arrow Electronics, Schneider Electric, Avnet, Microsoft, Salesforce, Infosys, and Accenture.

Series E Funding to Fuel Expansion and Innovation

The Series E funding will fuel Whatfix's plans for category expansion and product innovation. The company will further develop its integrated product suite and bolster its market presence in the US, EMEA, and APAC regions through organic growth and strategic acquisitions.

• Whatfix aims to accelerate innovation in the DAP industry and bring greater value to its customers.
• Since 2021, Whatfix has launched four new products and secured five US patents with 18 more in the pipeline.

Whatfix's Success in the Enterprise DAP Market

Whatfix supports over 80 Fortune 500 companies and claims to have achieved top-decile performance with a 4.5X increase in annual recurring revenue (ARR) since its 2021 funding round. New products contribute 15% of revenue.

• Whatfix's success can be attributed to its ability to help enterprises implement digital transformation programs, create outstanding user experiences, and empower users to fully leverage software functionalities and enhance productivity.

Warburg Pincus's Confidence in Whatfix's Future

Narendra Ostawal, Head of India Private Equity at Warburg Pincus, highlighted Whatfix's unique digital adoption platform and its potential to capitalize on the growth of the DAP market. "Whatfix's unique digital adoption platform is revolutionising how organisations implement digital transformation programs, create outstanding user experiences, and empower users to fully leverage software functionalities and enhance productivity," he said. "As a partner of choice for top global enterprises across industries, we believe Whatfix has immense potential to capitalise on the tailwinds and solidify its position in the high-growth DAP market."

• Warburg Pincus's investment is a testament to Whatfix's strong market position and future growth prospects in the enterprise DAP market.

The Future of Enterprise Digital Adoption

Whatfix's success demonstrates the growing importance of digital adoption platforms in helping enterprises effectively implement digital transformation initiatives and maximize the value of their software investments. As businesses continue to embrace digital transformation, the demand for DAP solutions like Whatfix is expected to increase, leading to further growth and innovation in the market.

• Whatfix's focus on innovation and its commitment to providing exceptional customer experiences positions it well to capitalize on the growing demand for enterprise DAP solutions.