Challenges in scaling creative content for ecommerce category sales and campaigns

For online marketplaces and ecommerce companies, driving big sales across different categories is crucial for the platform's success. Launching a single sale event involves multiple aspects like website traffic, new ads, new pages, new products, trade discounts, promotions, and more. Amidst these requirements, platforms need to ensure that content, including millions of creatives and banners for different product catalogs, is swiftly created and launched while staying on-brand.

• Offers and discounts change frequently, requiring constant creative updates
• Massive scale of business necessitates an agile creative operations engine to quickly push out product visuals and creatives
• Challenges are multi-fold during seasonal sale events and holidays when platform shoppers increase drastically

Rocketium's agile CreativeOps solution for boosting ecommerce category sales

To keep up with the speed and scale of campaigns, online marketplaces need to develop elastic scalability by automating their creative processes – from visual production to approval processes to creative refresh. Rocketium, an agile CreativeOps platform, enables online retailers to create 10x more visuals in half the time with up to 30% cost savings by removing manual and repetitive processes.

Key features of Rocketium for ecommerce category sales

Plan your creative campaigns at scale with ease

• Unify brand assets and creatives with a centralized cloud-based media library
• Drive asset reutilization with instant access using AI-generated tags
• Bulk-optimize assets for creatives with AI-powered bulk-background removal, extension, etc.
• AI-powered briefs can be contextually generated with a simple text prompt

Create smarter and go live faster with product banners and ads

• Create intelligently with AI-generated design recommendations
• Auto-adapt key visuals to various sizes for all publishing platforms
• Using a content feed, generate variations of copy and visuals for A/B tests and localization
• Contextually generate on-brand copy and images with AI

Review seamlessly with AI-powered automated brand safety

• Ensure brand safety with automated checks based on pre-configured brand rules
• Centralize brand safety checks for creatives from all production platforms on Rocketium with AI-powered checks
• Seamlessly expand beyond brand safety with gender diversity and representation checks

Make lightning-fast offer updates, roof-breaking revenues from each sale

• Bring teams together in shared workspaces
• Give teams role-based access to the design for quick review and approval
• Empower business teams to update offers across all creatives quickly with Content Mode and directly push them live
• Share and address feedback quickly with real-time comments directly on the design

Analyze creatives and use insights to acquire, activate and retain more customers

• Access, analyze and visualize performance data from every sale in one place
• Utilize powerful creative-level insights from sales to make data-backed creative decisions
• Auto-generate and share custom reports on insights from sale performances

Success stories of ecommerce and online marketplaces using Rocketium

The world's largest retailer generates product creatives 12x faster with agile CreativeOps

This retail leader sells 150M+ SKUs across various categories to their 400M+ customers. With Rocketium, their design teams leveraged templates and AI-powered automation to create variants and sizes, reducing average TAT for new requests down to 2 weeks from 4 weeks. Updating live offers also became easier with Rocketium's self-serve editor, allowing category teams to make bulk updates and go live with just a few clicks. With Rocketium, the teams were able to launch and refresh 150K+ creatives per sale, boosting sales revenue.

• 140k+ Creatives went live in a week
• 12X Faster TAT

World's largest ecommerce marketplace produces more visuals, faster, with higher cost savings

The fashion category teams at this ecommerce leader promote 1M+ products from thousands of private-label clothing brands. By leveraging Rocketium's CreativeOps platform, the team effortlessly produced on-brand creatives at scale with automated brand safety checks and seamless collaboration executed directly on the designs, enabling the ecommerce leader's fashion category teams to go live with creatives faster for improved outcomes.

• 52% savings on production costs
• 73% faster go-lives

Rocketium enables pan-African ecommerce brand to go live with 5x more product creatives

This ecommerce leader locally promotes millions of products to various demographics across 11 countries in Africa. With Rocketium's powerful video production capabilities, the teams effortlessly produced and published thousands of on-brand product videos in multiple languages for 11 countries in just a few hours, driving higher engagement and conversions on their website, boosting ecommerce sales across countries.

• 4.5x more videos produced for the website
• 60% higher click-through on video banners

Global ecommerce leader boosts revenue from sale events with personalized push notifications at scale

The grocery delivery marketplace team of this ecommerce leader aimed to personalize customer communications to boost traffic to their store. Leveraging Rocketium, the category team generated 2.7K+ personalized banners using on-brand templates and a content feed. With personalized communications for 1400+ cohorts countrywide, they achieved higher engagement and revenue during sale events.

• 15% higher engagement on personalized rich media push
• 8% higher revenue from sale events