Schmooze, a dating app that utilizes memes as a foundation for connection, has secured $4 million in a Series A funding round led by Elevation Capital. The funding comes after a previous $3.47 million investment from Inventus Capital Partners and other investors.
The app, founded in 2021 by Vidya Madhavan and Abhinav Anurag, aims to break free from the superficiality of traditional swiping apps by leveraging the cultural relevance of memes and advanced AI technology.
Schmooze's creators envision a future where dating apps are more than just platforms for finding a date. They believe that technology should empower people to connect on a deeper level.
Schmooze stands out from other dating apps with its unique features designed to enhance the user experience and foster meaningful connections.
Schmooze has attracted over 1 million users in India and recorded 900 million meme swipes. The platform boasts a higher female-to-male user ratio than other dating apps, highlighting its appeal to a broader audience.
Amit Aggarwal, Principal, Elevation Capital, praises Schmooze as a "fundamental evolution in the dating app market." He highlights the app's ability to connect with Gen Z through its use of memes and AI-driven features.
By providing a fun, authentic, and AI-powered dating experience, Schmooze is disrupting the dating app industry and setting new standards for meaningful connections.
The fresh capital raised in the Series A funding round will be used to expand Schmooze's user acquisition efforts.
The company plans to invest in marketing campaigns and partnerships to increase brand awareness and attract more users.
Schmooze is committed to expanding its reach and becoming the leading meme-based dating app in the market.
Schmooze's focus on humor, authenticity, and AI-powered features makes it a compelling option for Gen Z users seeking meaningful connections in the digital age.
By offering a unique and engaging dating experience, Schmooze is addressing the growing need for social connection and companionship in today's world.
The app's innovative approach to dating is setting a new industry standard and paving the way for a more positive and meaningful future of dating apps.
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