CNBC's First-Ever Official NFL Team Valuations

CNBC has unveiled its inaugural Official NFL Team Valuations, ranking professional football teams based on their overall franchise value. The valuations, calculated by CNBC senior sports reporter Michael Ozanian, consider a team's revenue, profit, and debt to determine their ranking ahead of the NFL season.

• The average NFL team is worth an astounding $6.49 billion, showcasing major returns for league owners.
• Factors driving up values this year include lucrative media deals, sponsorship revenue, and non-NFL events held at team stadiums, such as Taylor Swift's The Eras Tour.

Dallas Cowboys: From Losses to the Top

The Dallas Cowboys have experienced a remarkable turnaround, rising from a period of financial struggles to becoming the most valuable NFL franchise, valued at an impressive $11 billion. Their success can be attributed to several factors, including:

• A loyal fan base and strong brand recognition
• Strategic investments in revenue-generating initiatives
• A successful business model under owner Jerry Jones' leadership

Los Angeles Rams: Soaring High in the West

The Los Angeles Rams secure the second spot on the list, valued at $8 billion. Their high valuation can be attributed to several factors, including:

• A strong media market in Los Angeles
• A recent Super Bowl victory in 2022
• The construction of SoFi Stadium, a state-of-the-art venue that hosts various events

New England Patriots: A Legacy of Success

The New England Patriots, under the leadership of Robert Kraft, are a perennial powerhouse in the NFL and come in third on the list, valued at $7.9 billion. Their consistent success, both on and off the field, has solidified their place as a top franchise.

• Six Super Bowl championships, a record for the 21st century
• A large and dedicated fan base in New England
• A strong business model that emphasizes long-term stability

New York Giants: A Strong Legacy in the Big Apple

The New York Giants, valued at $7.85 billion, hold a special place in NFL history, known for their storied past and their passionate fan base in the heart of New York City. Their strong position on the list reflects their enduring legacy and their continued focus on achieving success on the field.

• Four Super Bowl championships, including recent victories in 2008 and 2012
• A passionate and dedicated fan base in New York City
• A strategic approach to team building and management

Las Vegas Raiders: A Resurgence on the Strip

The Las Vegas Raiders have experienced a resurgence in recent years and are valued at $7.8 billion, showcasing the positive impact of their move to Sin City. The team's appeal to a wider audience and the excitement of Las Vegas have contributed to their rising value.

• The move to Las Vegas in 2020, bringing NFL football to a new market
• A passionate and dedicated fan base, both in Las Vegas and across the country
• A strong focus on building a competitive team

San Francisco 49ers: A Golden State Powerhouse

The San Francisco 49ers, valued at $7.4 billion, have a rich history of success and a strong fan base in the San Francisco Bay Area. Their consistent performance and their commitment to building a strong team have contributed to their high valuation.

• Five Super Bowl championships, establishing them as one of the NFL's most successful teams
• A large and loyal fan base in the San Francisco Bay Area
• A dedicated approach to building a competitive team

Top 10 NFL Teams by Franchise Value

Rank	Team	Value
1	Dallas Cowboys	$11B
2	Los Angeles Rams	$8B
3	New England Patriots	$7.9B
4	New York Giants	$7.85B
5	Las Vegas Raiders	$7.8B
6	San Francisco 49ers	$7.4B
7	New York Jets	$7.35B
8	Miami Dolphins	$7.1B
9	Philadelphia Eagles	$7B
10	Chicago Bears	$6.4B

Dallas Cowboys Dominate the Rankings

The Dallas Cowboys stand as the most valuable NFL franchise, valued at $11 billion. This impressive valuation is a testament to the team's enduring popularity, strong brand recognition, and strategic business practices. The Cowboys have consistently generated high revenue streams, driven by a loyal fan base and lucrative sponsorship deals. They have also made smart investments in their stadium and other facilities, further enhancing their value.

The Cowboys' dominance on the list is a reflection of their status as one of the most iconic and successful teams in NFL history. Their history of success, their passionate fan base, and their innovative approach to business have propelled them to the top of the franchise value rankings.

Rising Values Across the NFL

The valuations of NFL teams have been on a steady rise in recent years, driven by a number of factors, including:

• Lucrative media deals: The NFL has secured massive television contracts, generating significant revenue for teams.
• Growing sponsorship revenue: Companies are eager to associate themselves with the NFL's strong brand and loyal fanbase.
• Non-NFL events at stadiums: Stadiums are being used for concerts, sporting events, and other entertainment, increasing revenue streams.
• Global expansion of the sport: The NFL is gaining popularity around the world, creating new opportunities for growth.

The Future of NFL Valuations

With global sports business booming and private equity investors taking an active interest in the NFL, the valuations of teams are expected to continue to rise. The league's popularity, its strong financial position, and the continued growth of sports entertainment are all factors that suggest that NFL franchises will continue to be highly sought-after assets. This means that the competition for top talent, both on and off the field, is only likely to intensify.

As the NFL continues to evolve and adapt to the changing media landscape and the increasing demand for sports entertainment, the value of NFL franchises is expected to remain high. Teams that are able to capitalize on these trends and build strong brands will continue to be the most valuable in the league.