Elle Communications: A Pioneer in Impact-Driven Communications

Elle Communications, founded in 2008 by Danielle Finck, has carved a niche in the communications industry by prioritizing social impact alongside traditional PR goals.

They specialized in working with clients who were committed to social good, addressing social inequalities, and promoting sustainable practices.

Their client roster included organizations like UNICEF, the National Domestic Workers Alliance, and mission-driven brands like Nisolo and Cleobella.

Impact-Driven Communications: A Growing Trend

Finck and her partner, Silvie Snow Thomas, recognized early on that the communications landscape was shifting toward a more purpose-driven approach. Consumers were increasingly demanding brands and organizations that aligned with their values and contributed to a better world.

This vision, once viewed as unconventional, has become a dominant force in the industry.

Many PR and communications firms have now adopted a social impact wing to cater to this evolving consumer demand.

Joining Forces with Dolphin Entertainment and 42West

Elle Communications' acquisition by Dolphin Entertainment signals a significant step in its journey to reach a wider audience and amplify its impact-driven approach.

Dolphin Entertainment, a media and entertainment company, is known for its commitment to socially conscious content.

Elle Communications will become part of 42West, Dolphin's publicity and marketing group, which aligns perfectly with Elle's expertise in storytelling with impact.

Strategic Alignment and Shared Values

The partnership between Elle Communications and Dolphin Entertainment is driven by a shared belief in the power of entertainment and communications to drive positive change.

Bill O'Dowd, founder of Dolphin Entertainment, emphasizes the growing consumer demand for brands and organizations that align with their values.

Amanda Lundberg, CEO of 42West, notes that clients are increasingly interested in creating a positive impact and participating in social and environmental initiatives.

The Future of Storytelling with Impact

The acquisition of Elle Communications by Dolphin Entertainment highlights the growing importance of storytelling with impact in the media and entertainment industry.

The rise of B Corps, increasing interest in sustainability, and louder activism across industries demonstrate the shift toward purpose-driven businesses.

Dolphin Entertainment and 42West are confident that storytelling with impact will continue to play a crucial role in shaping the future of entertainment and communications.

Elle Communications: A Legacy of Impact

Danielle Finck's vision for Elle Communications, founded on the principle of leveraging communications for positive social change, has set a precedent for the industry.

Her foresight and dedication to impact-driven communications have made Elle a leading voice in the field.