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Creating Free Resources with ChatGPT for Online Marketing

The article discusses how in today's digital marketing landscape, merely seven touchpoints with a potential customer aren't enough. To convert, you need to establish familiarity with your brand, and that's where free resources come in. The article explains how leveraging ChatGPT can revolutionize your free resource strategy and boost conversions.

Why Free Resources Work in Digital Marketing

The internet is a treasure trove of free guides, samples, and resources. This abundance is connected to the principle of reciprocity bias – the inclination to return a favor. By offering something of value for free, you create a psychological urge in your audience to reciprocate, making them more receptive to your brand and offerings.

• Providing valuable content for free sets the stage for a mutually beneficial exchange.
• Individuals who download your free resource are more likely to become paying customers.
• Digital resources are scalable, allowing you to reach a vast audience without limitations.

Leveraging ChatGPT to Generate Free Resources

A common tactic in digital marketing is to offer a lead magnet in exchange for an email address. This can include various upsells, email sequences, and continuous engagement to convert leads into customers. While this strategy can take years to master, ChatGPT empowers you to create effective lead magnets quickly.

Generating Ideas for Your Lead Magnet with ChatGPT

Your lead magnet is a free, value-adding download that entices users to provide their email address. The article provides a prompt to use in ChatGPT for generating lead magnet ideas tailored to your niche, expertise, and audience desires.

Prompt:

"Can you give me some digital lead magnet ideas for [describe your niche]? They should be compelling with high perceived value. They should include my expertise on the topics of [describe your company’s expertise] and speak to my audience’s desires to [explain your audience’s desires] and avoid [explain your audience’s biggest challenges.]”

Building Your Lead Magnet with ChatGPT

After generating ideas, you can use ChatGPT to build out your lead magnet. The article provides specific examples of prompts to use with ChatGPT for generating sections, outlines, and even the content itself. The key is to leverage ChatGPT as a tool to streamline the process and ensure your resource provides high value for your audience.

Prompt:

"I want to create [title of the lead magnet ChatGPT came up with], can you outline the main sections and bullet point that each section should include.”

Creating a Landing Page for Your Lead Magnet with ChatGPT

To maximize conversions, the article recommends creating a dedicated landing page for your lead magnet. ChatGPT can assist in writing the copy for your landing page, ensuring it captures attention, speaks to your audience's needs, and includes a clear call to action.

Prompt:

“I’d like the copy for a landing page where I will share this free resource. Based on what you know about my target audience and the purpose of the resource, can you give me an attention-grabbing headline, a concise subheading that leads on from this, 3 bullet points that show I understand the pains of my audience, then 6 bullet points on what the lead magnet will give them? Finish with a clear call to action that invites someone to download.”

Improving Your Lead Magnets with ChatGPT

The article emphasizes the importance of promoting your lead magnet through various channels. It suggests using ChatGPT to generate tweets, Instagram posts, and LinkedIn updates, leveraging your website's most visited pages, and sharing the link in your email signature. By collecting data on conversion rates and audience feedback, you can continually refine your lead magnets for optimal results.

Prompt:

“I have a lead magnet that [explain what your lead magnet is and does] but I’m getting the feedback that [explain the feedback you have received or your opinion on why the conversion rate isn’t at high]. Can you suggest some more lead magnet ideas that directly address the pain points of [include more of your audience’s pain points.]”

Conclusion: Amplifying Your Reach with ChatGPT

The article concludes that using ChatGPT to create compelling free resources can significantly boost your digital marketing efforts. By co-creating with large language models, you can reach a wider audience, build valuable relationships, and generate consistent leads. By offering high-quality, free resources, you demonstrate your expertise, attract a loyal audience, and grow your email list, ultimately leading to a successful online marketing strategy.