The Rise of ChatGPT and AI Search

The landscape of search is shifting. With the emergence of AI chatbots like ChatGPT and Claude, consumers are increasingly turning to these tools for information. This shift presents a new challenge for brands, demanding a fresh approach to reach their target audience.

Traditional Search Engine Optimization (SEO) strategies, which have dominated for years, are no longer enough to guarantee visibility in this new AI-driven search environment.

Brands need to understand how AI chatbots are ranking their products and services, and adapt their strategies to optimize for this new paradigm.

Profound: A Solution for Navigating the AI Search Landscape

Profound, a platform launched by James Cadwallader and Dylan Babbs, aims to help brands navigate this evolving AI search landscape. Their platform is designed to track common search queries for brands, providing insights into how they are performing in the AI search realm.

Profound provides a dashboard that automatically gathers data on searches related to a brand, such as "What is the best SUV?"

Users can delve deeper by running specific searches, analyzing results based on demographics or evaluating how AI systems assess the trustworthiness of websites regarding specific products.

Understanding the Impact of ChatGPT on Marketing

As Cadwallader points out, brands like Nike need to understand their visibility in AI searches. When a user asks ChatGPT for a running sneaker, it will offer a selection of suggestions. This highlights the crucial role that AI chatbots like ChatGPT are playing in the way consumers research and discover products.

With billions spent on marketing, brands are realizing the need to adapt their strategies to account for the growing influence of AI chatbots in consumer decision-making.

Profound aims to provide brands with the necessary tools to monitor and manage their presence in this new AI-driven search landscape.

The Dynamic Nature of AI Search

Profound's platform is designed to be dynamic and adaptable. As AI search algorithms evolve, brands using Profound can track these changes and adjust their strategies accordingly.

The ability to monitor and adapt to evolving AI search trends is crucial for brands seeking to maintain a competitive edge in this new environment.

Profound's dynamic approach allows brands to stay ahead of the curve and capitalize on the latest AI search developments.

Profound's Growth and Future Plans

Profound, despite being in its early stages, has already secured partnerships with a large branding agency and several other clients. Their recent $3.5 million seed funding round will be used to fuel further growth and development.

Profound's focus on hiring and technology development indicates their commitment to staying at the forefront of AI search innovation.

The company's impressive early traction and strong investor support suggest a promising future for Profound in the rapidly evolving AI search market.

The Future of AI Search and Brand Visibility

With the increasing adoption of AI chatbots like ChatGPT and Claude, the need for brands to understand and adapt to this new search landscape is becoming increasingly critical. Profound is emerging as a valuable solution for brands looking to navigate this evolving environment.

Profound's unique approach and commitment to innovation position it well to become a key player in helping brands achieve visibility and success in the AI search era.