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Carlos Slim's Retail Shift: From Sanborns to DAX

Mexican business magnate Carlos Slim, known for his vast empire, is making a significant shift in his retail strategy, moving away from the iconic Sanborns chain towards a new focus on the DAX franchise. Grupo Carso, Slim's holding company, has been closing several Sanborns locations, including the flagship store in downtown Mexico City, indicating a strategic realignment within the retail sector.

DAX: Slim's New Bet in the Mexican Retail Landscape

DAX, a franchise acquired by Grupo Carso a few years ago, is now becoming the focal point of Slim's retail ambitions in Mexico. The chain, originally established in Tijuana, has been expanding rapidly, particularly in Mexico City and the surrounding State of Mexico.

• DAX specializes in cosmetics, beauty products, and personal care items, as well as home goods.
• Unlike Sanborns, which offered a wide variety of products, DAX has a more focused product offering.
• DAX recently opened a new store in the University area, a highly trafficked location in Mexico City.

Sanborns' Uncertain Future in the Face of DAX Expansion

The closure of several Sanborns stores, including those in Toreo and Polanco, has sparked uncertainty about the future of the chain. While Sanborns still operates in some locations, the shrinking footprint suggests a strategic withdrawal in favor of DAX.

DAX: Slim's New Face of Retail in Mexico

DAX is emerging as the new face of retail under Carlos Slim's control. Its expansion plans center on establishing a strong presence in central Mexico before venturing into other regions. The focus on DAX signifies a strategic shift towards a more specialized retail model, aligning with evolving consumer preferences and market trends.

DAX's Digital Dilemma: Limited Online Presence

Despite the expansion in physical stores, DAX's online presence remains limited. The website is currently under maintenance, indicating a lack of an online shopping experience. In a market increasingly reliant on e-commerce, this digital gap could pose a challenge for DAX's future growth.

Carlos Slim's Retail Reimagination: A New Chapter in Mexico

The closure of Sanborns stores and the rise of DAX underscore a strategic reimagination of Carlos Slim's retail operations in Mexico. The businessman is clearly looking to adapt to evolving consumer trends and explore new opportunities in the retail sector.

• Slim's Grupo Carso encompasses other retail chains besides Sanborns, including Sears, Mixup, and the online marketplace Claro Shop.
• The strategic shift toward DAX suggests a focus on niche markets and personalized product offerings.
• The limited online presence of DAX highlights the need for a comprehensive digital strategy to compete effectively in the modern retail landscape.