Gynger, a platform that provides capital to companies for technology purchases, has raised $20 million in a Series A funding round led by PayPal Ventures. This brings the New York-based startup's total venture capital raised to $31.7 million.
Gynger was incubated in June 2021 out of m]x[v Capital, an early-stage venture fund founded by Mark Ghermezian. Ghermezian, who previously founded Braze, a cloud-based customer engagement platform, recognized the difficulty companies face in both selling and purchasing software. He saw an opportunity to streamline the process and provide a more accessible financing solution for both buyers and sellers of technology.
Gynger's platform acts as a "buy now, pay later" service specifically designed for technology purchases. Companies can secure financing for a variety of tech-related expenses, including software, hardware, cloud services, and infrastructure.
Gynger also empowers technology vendors by offering them an embedded financing option through an accounts receivable platform. This platform provides vendors with "flexible" payment terms, helping them accelerate sales and pull revenue forward.
Ghermezian highlights the vast potential of Gynger's market, citing a recent Forrester research report that projects global tech spending to reach $4.7 trillion in 2024.
Gynger generates revenue through various sources, including:
Gynger initially competed with fintechs like Pipe and Capchase, both of which provided businesses with funding outside of equity and venture debt. While Capchase has expanded into the buy now, pay later space, Ghermezian sees Bill.com as Gynger's primary competitor.
PayPal Ventures, the lead investor in Gynger's Series A funding round, believes in the platform's unique potential to transform the technology financing landscape.
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