Mastering the "What Do You Do?" Question in Business

We often find ourselves caught off guard by the seemingly mundane question, "What do you do?" This question, though simple, holds the potential to be a powerful tool for building connections and showcasing your unique value. Simon Sinek, a renowned leadership expert, offers insightful strategies for turning this common conversational prompt into a golden opportunity to shine in your business life.

• Instead of simply stating your job title, Sinek emphasizes starting with your "WHY."
• Sharing your purpose and motivations behind your work goes beyond a generic description and offers a glimpse into what drives you.
• By revealing your passion, you captivate your audience and create a lasting impression.

The Ineffectiveness of a Direct Response

Simply stating your job title or role often falls flat. This is because it fails to connect with your audience on an emotional level. The question "What do you do?" presents a chance to establish a deeper connection by sharing the underlying purpose and driving force behind your work.

• When we focus on sharing the "WHY" behind our actions, we reveal our passions and motivations, which resonate more deeply with listeners.
• Sharing your "WHY" positions you as a person with purpose and vision, rather than just a job title.

The Power of Starting with WHY

Sinek's "Golden Circle" framework emphasizes the importance of starting with WHY in any communication. This approach applies to both personal and professional interactions. When we share our WHY, we communicate what inspires and motivates us, creating a more engaging and meaningful connection.

• Sharing your "WHY" allows you to connect with people on a deeper level, building trust and understanding.
• This approach helps you differentiate yourself from others in the business world, making you stand out in a crowded marketplace.

How to Share Your WHY in Business

The "WHY" of your work is the driving force that shapes your actions and fuels your passion. It's the answer to the question, "Why do you do what you do?" Sharing your WHY in business requires authenticity and clarity. It involves communicating your purpose, values, and motivations in a compelling and engaging manner.

• Reflect on your core values, beliefs, and aspirations that drive your work.
• Identify the positive impact you want to make on the world.
• Practice articulating your "WHY" in a concise and impactful way.

Beyond the WHY: Incorporating the WHATs and HOWs

While sharing your "WHY" is crucial for making a lasting impression, it's not the only piece of the puzzle. Once you've established your core purpose, you can expand upon the "WHATs" (your skills and experience) and "HOWs" (your methods and approach).

• Use storytelling to illustrate how your "WHY" translates into your work.
• Connect your "WHY" to your specific skills and experience, showcasing how they contribute to your overall mission.
• Be prepared to answer follow-up questions about your "WHATs" and "HOWs" once you've established your "WHY."

The Benefits of Starting with WHY in Job Interviews

In a job interview setting, starting with your "WHY" can be a game-changer. It helps you stand out from other candidates by showcasing your genuine passion and commitment to the role. By sharing your "WHY," you demonstrate a deeper understanding of the company's values and how you can contribute to its success.

• It helps you connect with the interviewer on a personal level, building rapport and trust.
• It positions you as an individual driven by purpose, rather than solely focused on career advancement.

Conclusion: Embracing the Power of WHY

The question "What do you do?" is an opportunity to showcase your unique value and make a lasting impression. By embracing Simon Sinek's approach of starting with your "WHY," you can transform this common conversational crutch into a powerful tool for building connections, inspiring others, and achieving your business goals. Remember, your "WHY" is your guiding light, and it has the power to elevate your communication, leadership, and influence in the business world.