The Importance of Measuring Success Beyond Numbers

While sales, follower count, and earnings are crucial metrics for any writing business, relying solely on these numbers can be misleading. This article emphasizes the significance of measuring success beyond these easily quantifiable statistics, focusing on intangible aspects that contribute to a writer's growth and overall well-being.

Feedback as a Key Indicator

The author highlights feedback from readers as an invaluable asset to any writer's journey. It provides valuable insights into the writer's work, revealing what resonates with readers, what needs improvement, and even potential product or service opportunities.

• Positive feedback: Confirms the writer is on the right track and encourages further development of strengths.
• Negative feedback or constructive criticism: Offers valuable insights for growth, revealing areas for improvement and helping the writer avoid costly mistakes.
• Sales opportunities: While focusing on literary changes, the author advocates for analyzing reader feedback for product/topic ideas, which can potentially generate more revenue.

The Writer's "Writing Score"

The author introduces the concept of a "writing score," a system for measuring progress in areas directly controlled by the writer. This system focuses on quantifiable aspects of the writing process, allowing writers to track improvements and measure their growth objectively.

• Grammarly changes: Tracking the number of suggested changes in writing software like Grammarly reveals improvements in grammar and writing style.
• Editing time: The author argues that the less time spent editing, the more proficient the writer becomes.
• Drafting time: Utilizing methods like dictation can drastically shorten drafting time, allowing writers to focus on other business aspects, reflecting progress in efficiency.
• Word count: While a crucial metric, the author stresses the importance of balancing word count with quality, ensuring a focus on producing well-written content.
• Idea volume: A steady flow of ideas is a strong indicator of a writer's creative momentum and can fuel future projects.

Recognizing Writing Business Achievements

The author emphasizes the significance of recognizing achievements that go beyond numerical metrics. These accomplishments often demonstrate the writer's dedication, skills, and impact on their audience.

• Publishing a book: A significant accomplishment that represents dedication, perseverance, and a significant step in the writer's career.
• Becoming a columnist: A testament to the writer's expertise and consistent quality of work, indicating recognition within the writing community.
• Becoming a featured writer: A validation of the writer's talent and ability to produce high-quality content, reflecting their growing influence.
• Securing a job through a trial: A demonstration of the writer's skill and ability to deliver results, showing their marketability and professional value.

Setting and Achieving Writing Business Goals

The author underscores the importance of setting goals that focus on aspects of the writing business that the writer can directly control. These goals often contribute to the overall success of the writing business and reflect a commitment to growth and improvement.

• Social media streak: Maintaining a consistent posting schedule demonstrates a commitment to marketing and reaching the target audience.
• Completing accounting on time: Reflects the writer's dedication to managing their business efficiently and professionally.
• Learning goals: Continuously expanding knowledge in areas such as marketing, writing techniques, and industry trends fosters growth and improvement.
• Logistical goals: Successfully completing tasks related to marketing, promotion, and logistics demonstrates the writer's ability to manage multiple responsibilities effectively.

The Value of Remembering Past Achievements

The author emphasizes the importance of acknowledging past achievements as a motivator and a reminder of the writer's progress. These reminders serve as powerful reminders of the writer's dedication and the steps taken to build their writing business.

• Visual reminders: Displaying physical reminders of past achievements, such as a published book, can help keep the writer motivated and focused.
• Internal reflection: Taking time to reflect on past successes and challenges can foster a sense of accomplishment and encourage further development.

Holistic Understanding of Success

The author argues that a holistic understanding of success in writing requires considering factors beyond easily quantifiable metrics like sales, followers, and earnings. It involves taking into account the quality of the writing, reader feedback, achieved milestones, and personal growth.

• Reader engagement: Measuring the quality of reader interactions, such as comments and shares, can provide valuable insights into the writer's impact and connection with their audience.
• Personal growth: Recognizing self-improvement in writing skills, business acumen, and confidence contributes to a more balanced assessment of success.