Charles Rickards, a UK-based entrepreneur, shares his decades-long experience in the world of business, showcasing his remarkable journey from transforming struggling removal businesses to reviving iconic heritage brands. This article highlights Rickards' strategic approach to turning around failed businesses and his commitment to fostering growth and shared success.
Rickards' career began with the launch of his first business, the Harley Street Runners, at the young age of 19. Throughout his career, he has consistently sought opportunities to acquire and revitalize businesses, recognizing the potential for growth and value creation. This approach has led him to acquire and successfully transform various businesses, including the eponymous removals business, Anthony Ward Thomas Removals, which he transformed from a GBP2.5 million to a GBP50 million business.
Rickards emphasizes that his focus is not on short-term asset stripping for quick profits but on nurturing businesses with long-term potential. He believes in sharing equity with those involved, ensuring alignment towards common goals, and equitable reward sharing once success is achieved.
Rickards' passion for reviving businesses with inherent potential is evident in his journey with Cornishware, a striped kitchenware brand with a rich heritage dating back to the 1920s. This UK heritage brand, known for its iconic blue stripes, faced financial difficulties and halted operations in 2007.
Rickards' innovative approach to reviving Cornishware involved leveraging the power of the internet to expand its reach and profitability. He recognized the internet's potential to revolutionize the business model, capitalizing on both wholesale and retail markets.
While initially outsourcing production abroad, Rickards prioritized bringing production back to the UK. He now manufactures 250,000 pieces annually at a pottery studio in the South West of England. Each piece undergoes a meticulous process, passing through twenty-five pairs of hands before reaching over 25,000 customers in 100 countries worldwide.
Today, Cornishware continues to flourish under the leadership of Rickards' eldest daughter Rebecca, solidifying its status as a family business and a legacy for the next generation.
Charles Rickards' story demonstrates the power of strategic acquisitions, innovative approaches, and a commitment to shared success in turning around failed businesses. His journey with Cornishware highlights the potential for reviving heritage brands, leveraging the internet, and building lasting family business legacies.
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