What (Not) To Do If You Want Your Book to Sell

The author, having learned from the mistakes of their first book, shares key insights into what not to do when self-publishing to ensure success.

The Importance of Research

Rushing into writing without thorough research is a recipe for disaster. Readers want books that solve their problems and resonate with their feelings.

• Create a reader avatar to understand your target audience.
• Investigate their real-life problems, feelings, and existing solutions.
• Identify the shortcomings of existing solutions to develop your unique selling proposition (USP).

Don't Overload on Jargon

While matching your audience's language is important, don't force it. Authenticity is key.

• Avoid sounding generic like a textbook.
• Don't use unnatural language that feels forced and inauthentic.

The Book Cover Is More Than Just the Front

The book cover encompasses the front cover, the book description, and high-quality content. These three elements must work together.

• A compelling front cover attracts attention.
• A persuasive book description provides a compelling pitch.
• Excellent content delivers on the promises made in the description.

The Power of a Planned Launch

Launching your book without a strategy is like opening a restaurant without advertising. It's crucial to plan your launch to attract readers from the start.

• Set a realistic launch date and build anticipation.
• Develop a marketing strategy that leverages online platforms.
• Don't rely solely on organic traffic.

Mastering Keyword Research

Most readers discover books through Amazon's search bar, making keyword research essential.

• Analyze popular search terms related to your book's genre.
• Use tools like AMZ Suggestion Expander to find relevant keywords.
• Incorporate keywords into your book title, subtitle, and description for maximum visibility.

Strategic Category Selection

Amazon's category system is vast and ever-evolving. Choosing the right categories can make or break your book's visibility.

• Research categories to ensure you're not placing your book in an oversaturated or dying category.
• Monitor category performance to identify gaps and opportunities.
• Adjust categories as needed for optimal exposure.

Book Reviews: The Key to Conversion

Book reviews are social proof and crucial for driving sales.

• Focus on getting positive reviews before investing in advertising.
• Building a solid review base increases conversion rates.
• Aim for at least 15–30 reviews before launching advertising campaigns.

Avoid Overspending on Marketing

Be strategic with your book marketing budget and avoid common pitfalls.

• Be cautious with Amazon's automatic advertising campaigns.
• Evaluate the ROI of paid book marketing and book promotion websites.
• Consider free alternatives like Reedsy for book interior design.

Email Marketing: Be Genuine

Email marketing can be powerful, but authenticity is key.

• Avoid being overly clever or funny.
• Be clear and concise in your communication.
• Focus on building genuine relationships with readers.