DOMS Industries Enters the Baby Hygiene Market

DOMS Industries Limited, a leading brand in stationery and art materials, has made a significant move into the baby hygiene market by acquiring a majority stake in Uniclan Healthcare Private Limited. This acquisition marks a strategic shift for DOMS, allowing them to diversify their product portfolio and expand into a new, rapidly growing sector.

• DOMS has acquired 51.77% equity stake in Uniclan, making the latter a subsidiary of DOMS.
• The acquisition involved DOMS purchasing 71,16,080 equity shares for INR 54.88 crore, including a primary infusion of INR 28.88 crore.

Uniclan Healthcare: A Leading Baby Hygiene Brand

Uniclan Healthcare specializes in manufacturing and distributing a range of baby hygiene products, including diapers and wipes. They are known for their flagship brand "Wowper," which is popular in the Indian market. Uniclan operates a state-of-the-art facility in Jaipur, Rajasthan, with an annual production capacity of approximately 400 million pull-up pant-style diapers.

Expansion and Growth Strategies

The acquisition will allow Uniclan to leverage DOMS's extensive distribution network, both in India and globally, to expand its reach and market share. The capital infused by DOMS will be used by Uniclan for several key initiatives:

• Expanding manufacturing capacity to meet growing demand.
• Repaying existing debts.
• Meeting working capital needs to facilitate further growth.

DOMS's Vision for the Baby Hygiene Market

DOMS's Managing Director, Santosh Raveshia, highlighted the strategic importance of this acquisition: "This acquisition is a crucial step in our long-term strategy to explore new sectors that enhance our business portfolio and resonate well with our targeted focus on children in their growing years." He further emphasized that this expansion is expected to boost DOMS's distribution network and open new avenues for sales.

Uniclan's Future Plans

Vatsal Desai, Founder and Director of Uniclan Healthcare, expressed optimism about the partnership, stating: "We believe that with our focus on product quality and innovation and leveraging DOMS distribution network in India and globally, we shall be able to elevate Uniclan's growth trajectory and expand our reach. By leveraging DOMS consumer knowledge and market expertise, we are confident that we can further strengthen our brand and continue to deliver exceptional products to our customers."

Key Highlights of the Acquisition

The acquisition of Uniclan Healthcare by DOMS Industries is a significant development in the Indian baby hygiene market. Here are the key takeaways:

• DOMS enters the baby hygiene market with a strong acquisition.
• Uniclan becomes a subsidiary of DOMS, benefiting from DOMS's resources and reach.
• The acquisition will drive expansion, innovation, and growth for both companies.
• The baby hygiene market in India is poised for further growth, presenting a promising opportunity for DOMS and Uniclan.