Apple's Beats by Dre brand is expanding its product portfolio with a new line of iPhone 16 cases. This surprising move follows Apple's acquisition of Beats Electronics back in 2014, a deal largely focused on integrating the Beats Music streaming service into Apple's ecosystem.
These new Beats cases appear to be a direct replacement for the discontinued FineWoven line, which were known for their susceptibility to scratches. The new cases address this issue by incorporating a "glossy scratch-resistant coating," providing added protection for your iPhone.
The Beats iPhone 16 cases are priced at $49 and are now available for purchase through the official Beats website and authorized retailers.
Apple's decision to allow Beats to develop and release its own line of iPhone cases demonstrates a continued investment in the Beats brand. While the acquisition primarily focused on the music streaming service, Apple appears to be embracing Beats' expertise in the headphone and accessory market.
The incorporation of MagSafe technology in these cases highlights its importance in Apple's ecosystem. MagSafe offers a versatile and secure connection for a range of accessories, enhancing the functionality and convenience of Apple devices.
The integration of the Camera Control button into the iPhone 16 and its compatibility with Beats cases showcase Apple's commitment to continually improving and expanding the functionality of its devices. This button provides users with easier access to camera features, streamlining the user experience.
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