The Rise of Tablets: A New Era of Ephemeralization

This article, written by Paul Graham, discusses the increasing prevalence of tablets, like the Apple iPad, and their impact on the future of technology. Graham argues that these devices are more than just a new gadget; they represent a significant shift in how we interact with the world, a shift he refers to as "ephemeralization."

• The term "ephemeralization" was coined by Buckminster Fuller in 1938 to describe the trend of physical machinery being replaced by software.
• Graham believes that tablets are effectively driving this trend, replacing various physical objects with software applications.
• He cites examples like GPS devices, music players, and even keys being replaced by apps on tablets.

Apple's Role in the Tablet Revolution

Graham acknowledges the significant role Apple has played in popularizing tablets with the release of the iPad. He highlights Apple's success as a result of the power of "ephemeralization" behind their products.

• The iPad and other tablets are not simply innovative products but catalysts for a broader shift in how we use technology.
• Apple's success has created a dominant position in the market, potentially leading to a new era of "client monoculture," similar to Microsoft's dominance in the 80s and 90s.

Competing with Apple's Tablet Dominance

Graham explores potential strategies for competing with Apple's dominant position in the tablet market. He emphasizes the importance of creating a better "platform" for "ephemeralization."

• The key to competing with Apple lies in providing a better platform for developers to create innovative apps that leverage the power of "ephemeralization."
• This includes offering more versatile hardware and software features, allowing developers to explore creative uses beyond what Apple initially envisioned.
• Graham encourages tablet manufacturers to focus on creating platforms that empower developers, allowing them to push the boundaries of what's possible with tablets.

The Impact of Tablets on Startups

Graham believes that the rise of tablets presents significant opportunities for startups. He suggests that startups should focus on identifying everyday objects that can be replaced by tablet apps.

• Startups should leverage the potential of tablets to develop software solutions that address existing needs and even create new ones.
• The article highlights the example of a startup funded by Graham that aims to replace keys with a tablet-based solution.
• This demonstrates the potential of "ephemeralization" to disrupt existing industries and create new markets.

The Future of Tablets: Beyond the iPhone

Graham argues that the future of tablets extends beyond simply replacing traditional devices. He envisions a world where tablets become the primary interface for interacting with the world around us.

• Tablets have the potential to become the central hub for our digital lives, replacing smartphones and even computers.
• The article suggests that tablets will continue to evolve, with new features and capabilities that push the boundaries of what's possible.
• This evolution will be driven by developers who are constantly pushing the limits of what tablets can do, creating innovative solutions that address a wide range of needs.