Avoiding Technology: The Amish Perspective

Seth Godin, a prominent author and speaker known for his work on marketing, tribes, and respect, delves into the intriguing concept of choosing to avoid new technology. He uses the Amish community as a prime example, highlighting their deliberate and strategic approach to technological advancements.

• The Amish, with their strong traditions and values, have a well-established system for evaluating new technology.
• They designate specific individuals within their community to test and assess the impact of new technologies on their lifestyle, beliefs, and overall well-being.
• This deliberate approach allows the Amish to make informed decisions, choosing to embrace or reject technologies based on their potential benefits or risks.

The Amish and Their Approach to Technology

Godin draws a parallel between the Amish and those who choose to avoid modern technologies like social media. He suggests that many individuals experience negative effects from social media use, leading them to question its value and impact.

• The Amish community, through its designated "nerds," acts as a filter for new technology, deciding what is truly beneficial and what could potentially disrupt their way of life.
• This process of evaluation allows them to maintain their values and focus while minimizing the potential negative impacts of technology.
• Their approach highlights the importance of intentional choices in navigating a world increasingly reliant on technology.

The Power of Intentional Choice

Godin emphasizes the importance of making informed choices regarding technology. He suggests that we can learn from the Amish, who prioritize the impact of technology on their lives, rather than simply adopting it without critical evaluation.

• By consciously considering the potential benefits and drawbacks of new technologies, we can make more informed decisions about their role in our lives.
• This approach can help us avoid the pitfalls of mindless technology consumption and ensure that our technology choices align with our goals and values.

Robert Caro's Deliberate Choice

The article also highlights the example of Robert Caro, a renowned author known for his detailed biographies. Caro, unlike many writers, has intentionally avoided learning to type. He continues to use an electric typewriter, a deliberate choice that reflects his personal values and writing process.

• Caro's decision demonstrates that individuals can prioritize their own methods and approaches even in a rapidly changing technological landscape.
• His commitment to his preferred method underscores the power of individual choice and the potential for success even without embracing the latest advancements.

Kevin Kelly's Observations

Kevin Kelly, a prominent tech writer and thinker, also contributes to the discussion by sharing his observations on the Amish community. He emphasizes their thoughtful approach to technology, which involves a deliberate process of experimentation and evaluation.

• Kelly highlights the Amish's ability to leverage technology strategically while preserving their cultural values and way of life.
• His insights suggest that the Amish provide a valuable model for navigating the ever-evolving world of technology, demonstrating the importance of intentional choice and critical evaluation.

The Importance of Knowing and Deciding

Godin concludes by reiterating the significance of knowing and deciding. He emphasizes that we should not blindly accept new technologies without understanding their potential impact on our lives. Instead, we should consider their implications and make informed choices based on our individual values and goals.

• By embracing the Amish approach, we can engage with technology in a more deliberate and mindful way, prioritizing our well-being and values.
• Ultimately, the key is to make conscious choices about technology, rather than simply succumbing to its influence without considering its consequences.