What to Sell on Amazon FAQs

This section of the article aims to provide answers to frequently asked questions about selling on Amazon, particularly focusing on product selection and niche identification.

• How can I find profitable niches or product categories on Amazon?
• Should I sell products that are in high demand but have low profit margins or vice versa?
• What are the potential challenges or risks associated with selling on Amazon?

Top-Selling Items on Amazon (As of March 2024)

This section provides insights into the best-selling products on Amazon in various categories as of March 2024. It serves as a starting point for understanding what's currently popular on the platform, although these might change over time.

• Bestsellers in Baby: Pampers Diapers Size 4, 150 Count (stocking up on diaper duty)
• Bestsellers in Clothing, Shoes, & Jewelry: Crocs Unisex-Adult Classic Clogs (the ultimate comeback story)
• Bestsellers in Health & Household: Bounty Quick Size Paper Towels (likely related to recent trends on TikTok Shop)
• Bestsellers in Camera & Photo Products: Occer Compact Binoculars for Adults and Kids (perfect for keeping an eye on what your neighbors are ordering from Amazon)
• Bestsellers in Software: TurboTax Deluxe 2023 Tax Software (It’s tax season baby!)
• Bestsellers in Video Games: $10 PlayStation Store Gift Card (summertime b-day gifts)
• Bestsellers in Kitchen & Dining: Stanley Quencher H2.0 FlowState Stainless Steel Vacuum Insulated Tumbler

Common Characteristics of Best-Selling Products on Amazon

This section highlights common traits of best-selling items on Amazon, providing valuable insights into what drives their success. It emphasizes key factors like pricing, repeat purchase potential, and customer reviews.

• Low Price: All of these products are relatively inexpensive, with almost everything being less than $100.
• Recurring Purchase: A significant portion of these items are likely to be repeat purchases, ensuring a consistent flow of demand.
• Evergreen: While some products have seasonal fluctuations, others are evergreen, meaning they remain popular throughout the year.
• Positive Reviews: All the products on this list have 4-star or higher reviews, reflecting strong customer satisfaction.
• High Review Volume: These products boast thousands of reviews, indicating a high volume of purchases and positive experiences.

9 Tips to Help You Find What to Sell on Amazon

This section provides practical tips for discovering profitable product opportunities on Amazon, guiding sellers toward identifying products that meet their specific needs and have a good chance of success.

1. Don't Compete with Amazon. Just Don't.

This tip emphasizes avoiding direct competition with Amazon's own products, as they have an inherent advantage in terms of pricing and visibility.

• Amazon dominates several product categories. Avoid selling items directly against Amazon Basics.
• Focus on niche markets that Amazon may not prioritize, like specialized equipment for ultrarunners or vegetarian swimmers.

2. Find Demand with Keyword Research

This tip emphasizes the importance of keyword research in identifying in-demand products on Amazon. It outlines tools and strategies for analyzing keyword search volume and competition.

• Use the Amazon search bar to see what products are frequently searched for.
• Utilize Google Keyword Planner to gauge search volume and competition for specific product keywords.
• Look for popular search terms with limited existing products to identify potential opportunities.

3. Avoid Categories Dominated by Big Brands

This tip advises against competing directly with established big brands that have significant resources and market dominance.

• Avoid selling products in categories dominated by major players like Nike, Adidas, Crest, or Colgate.
• Find niche subcategories within larger markets where you can differentiate yourself and potentially gain a foothold.

4. Crunch the Numbers. All the Numbers

This tip highlights the importance of conducting thorough financial analysis to ensure profitability before investing in a product.

• Factor in all expenses including manufacturing, storage, packaging, and shipping.
• Consider using Amazon FBA to potentially lower your overhead and improve profitability.
• Be prepared to pivot to another product idea if the numbers don't work out.

5. Pay Attention to Amazon Customer Reviews

This tip emphasizes the critical role of customer reviews in evaluating product potential and gauging customer satisfaction.

• Analyze feedback to identify products with consistently positive reviews and a high volume of reviews.
• Read reviews carefully to determine if they are genuine or fake, as fake reviews can distort perception.

6. Consider the Dimension and Weight of the Product

This tip highlights the importance of considering the size and weight of products in relation to storage and shipping costs.

• Lightweight and compact products are generally more cost-effective to store and ship.
• Larger and heavier items can significantly increase storage and shipping expenses.

7. Pick Products That Cross-Sell Well

This tip recommends selecting products that have the potential for cross-selling, allowing you to expand your product line and increase sales.

• Consider products that complement each other and cater to a similar customer base.
• Choose products that can be grouped together to create bundles and promotions.

8. Weigh One-Off Purchases vs. Recurring Purchases

This tip emphasizes the importance of understanding the purchase frequency of potential products.

• Products with high repeat purchase rates can provide a consistent revenue stream.
• Products with lower purchase frequency require higher initial sales volumes to be profitable.

9. Take Advantage of AI

This tip explores the potential of AI tools to enhance product research and development.

• Use AI tools to generate product ideas, explore design options, and identify potential issues.
• Leverage AI for keyword research, product description optimization, and customer review analysis.

Become an Amazon Power Seller

This section serves as a call to action, encouraging readers to pursue a successful career as an Amazon seller.

• Take advantage of resources and training to learn from experienced Amazon sellers.
• Apply the tips and insights from this article to find profitable products and build a successful Amazon business.