Humanz Enters US Market with AI-Powered Influencer Marketing Platform

Humanz, a marketing platform that facilitates collaboration between brands and content creators, has expanded its reach to the US market.

• The platform has already gained traction in global markets, including Europe, Latin America, South Africa, and the Middle East.
• It currently works with over 300,000 content creators and has facilitated more than 15 million creator collaborations, contributing to nearly $500 million in sales.

Leveraging AI for Influencer Marketing

Humanz leverages AI to analyze social media profiles and generate detailed influencer profiles.

• This allows brands to identify creators who align with their target audience and predict their conversion rates.
• Humanz's AI model analyzes data from past campaigns to forecast conversion rates for every creator.
• The platform also offers insights into campaign performance, audience demographics, and conversion rates.

A Platform for Brands and Content Creators

Humanz offers a comprehensive platform for both brands and content creators.

• Brands can create and publish campaigns, access a talent discovery hub, and track campaign ROI.
• Content creators can submit bids, apply to participate in campaigns, and see their content performance data.
• The platform facilitates direct communication between brands and creators.

AI-Driven Efficiency and Transparency

Humanz's AI capabilities enhance efficiency and transparency in influencer marketing.

• The platform simplifies the process of finding, selecting, and managing influencers.
• It provides real-time insights into campaign performance and helps brands optimize their marketing strategies.
• The transparent platform fosters trust and collaboration between brands and creators.

New Features for Content Creators

Humanz continues to innovate and introduce new features designed to enhance the experience for content creators.

• The platform recently revamped its campaign discovery feed to include filters that allow creators to search for campaigns based on payment structure.
• Humanz is developing a feature that will guarantee creators are paid within three days of closing a brand deal and uploading the necessary content.

Humanz's Future: Expanding its Reach

Humanz is poised for further expansion in the US market.

• The company plans to launch a new tool that provides creators with faster payment, further enhancing their experience.
• Humanz is seeking funding to support its growth and introduce its AI-powered platform to a wider audience.