MTV VMAs Embrace Shoppable AI

The MTV Video Music Awards (VMAs) took a leap forward in fashion-tech integration this year, allowing viewers to shop their favorite artists' styles as they appear on screen. The event's integration of Shopsense AI, a technology company that specializes in shoppable content, delivered a seamless and engaging experience for fans.

• The initiative, a collaboration between Paramount and Shopsense AI, enables viewers to capture images of preferred looks live on screen.
• Shopsense AI utilizes computer vision technology to match on-screen looks with a comprehensive database of clothing from online retailers.

The Power of Shopsense AI

Shopsense AI, launched earlier this year, is a powerful tool that allows viewers to explore comparable options suggested by the platform's detection model. The technology has the potential to revolutionize the way fans interact with their favorite fashion icons and trends.

• Currently, Shopsense recognizes over 1 billion items from over 1,000 retailers, including AllSaints, Macy's, Nordstrom, Urban Outfitters, Revolve, and more.
• The AI technology efficiently matches on-screen looks with a vast database of clothing, offering viewers a convenient way to shop their favorite styles.
• The online platform uses direct links for each product, allowing brands to maintain traffic on their respective platforms.

Shoppable Technology: A New Frontier

Shopsense AI is not alone in the emerging shoppable technology arena. Major media companies, such as Disney and Peacock, have introduced similar shopping technology to generate revenue and enhance viewer engagement. Disney’s “Gateway Shop” allows viewers to buy items without disrupting their viewing experience, while Peacock's “Must Shop TV” ads identify shoppable products and display a QR code for viewers to purchase items.

• While these platforms compete in the market, Shopsense AI distinguishes itself by offering a more cost-effective solution, allowing broadcasters to implement the technology at a fraction of the cost.
• Shopsense AI focuses on a wide range of products beyond fashion, including travel locations, sporting equipment, and even hats.
• The technology aims to curate items aligned with the content, providing a seamless shopping experience for viewers.

Expanding Shoppable Content Across Paramount

Paramount, recognizing the potential of Shopsense AI, announced its partnership with the company at its annual Upfronts presentation in April. The partnership has already been implemented at the CMT Music Awards red carpet event, with the technology set to be integrated across a broader range of Paramount content in the coming months.

• This includes live sports, scripted content, daily shows, and reality shows, signifying Paramount's commitment to making all its content shoppable.

Beyond Fashion: Shoppable Content Evolves

The potential for shoppable content extends far beyond apparel. Shopsense AI envisions a future where viewers can seamlessly purchase items related to travel destinations, sporting equipment, and more, all within their favorite shows.

• This expansion opens up a new world of possibilities for both viewers and brands, creating a more immersive and interactive content experience.
• The company's revenue model focuses on a share of advertising and commerce revenue, including cost-per-click and a share of purchase volume.
• Shopsense AI represents a significant step forward in the evolution of media and retail, merging the two industries to create a dynamic and engaging experience for viewers.

Shopsense AI: A Key Player in the Future of Shoppable Content

With its innovative technology, cost-effectiveness, and focus on a diverse range of products, Shopsense AI is poised to be a major player in the rapidly growing world of shoppable content. The company's partnership with Paramount marks a significant milestone, setting the stage for a future where viewers can effortlessly shop their favorite styles and experiences within the content they consume.

• As Shopsense AI continues to refine its technology and expand its reach, we can expect to see more brands and broadcasters embracing the transformative power of shoppable content.