How AI can help you get clients

The author shares how an AI tool, Perplexity, helped him get a new client who bought all his courses and became a paid recurring coaching client.

• The client was drawn to the author's content through Perplexity's search results.
• This demonstrates how AI can be used to reach potential clients who are actively seeking information.

AI is not the apocalypse

Contrary to the fear that AI will destroy jobs, the author argues that AI can be a powerful tool to help creators produce more authentic content.

• AI can assist in writing and generating ideas, allowing creators to focus on their unique expertise.
• The author believes that AI can be used to publish more content, increasing the chances of getting seen in a saturated digital landscape.
• He compares AI to a 24/7 assistant that can help create content without needing breaks.

How AI works in content creation

The author explains that AI models like ChatGPT and Claude are trained on vast amounts of information available on the internet.

• AI analyzes this data and identifies patterns to generate new content based on existing information.
• The author emphasizes that AI can only work with the data it has been fed, highlighting the importance of quality content.

The opportunity for content creators

The author points out that AI models are constantly searching the internet for data through crawlers.

• These crawlers are more likely to find content that is highly visible on search engines.
• By optimizing your content for search engines, you make it discoverable by AI crawlers, increasing the likelihood of your content being used as training data.
• This process allows your content to be seen by both human audiences and AI models.

The importance of SEO in the AI era

The author emphasizes that SEO is still crucial for creators, even in the age of AI.

• A strong SEO strategy can help you generate traffic and leads on autopilot.
• By focusing on SEO and creating high-quality content, you increase your chances of appearing in search engine results.
• This not only attracts human visitors but also allows your content to be learned by AI models.

How to leverage AI and SEO for more traffic

The author outlines a three-step approach to seize the opportunity presented by AI and SEO:

• Identify your core expertise

  Determine the areas where you have the deepest knowledge and can speak confidently.

  • Focus on what you know best and create content around those areas.
  • Target specific niches to stand out in a crowded market.

• Create a content cluster

  Develop a network of related content focused on your core expertise.

  • Create several in-depth articles that explore different aspects of the same topic.
  • Link these articles to create a cohesive web of content that showcases your authority.
  • Target long-tail keywords to improve your chances of ranking higher.

• Use AI to write faster

  The author recommends using AI to write faster while maintaining your own voice and insights.

  • Use AI as a ghostwriter, providing prompts and outlines to guide the process.
  • Don't simply rely on AI to generate generic content; provide clear instructions and context.
  • Rewrite sections as needed to ensure your writing style and unique perspective are reflected.
  • AI saves mental bandwidth and allows you to create more content.